Social Media Strategy to Grow Your Business
Consumers are looking to social media in a big big way, like never before.
Traditional television advertisements, radio ads, etc are a thing of the past! Our social networks have become the center of our world.
Utilizing these great tools properly can help you to build a loyal customer base.
Social media platforms allow you to build a true connection between the customer and the brand.
This is such a great tool for businesses of all kinds in the areas of marketing, PR, branding and customer relations.
This platform can also blur the line between work and play, so make sure you stick to an organized game plan.
Create a specific aim.
What are your objective and success criteria? Are you looking to create awareness, grow your influence, start a buzz, define your expert status? Tune in on what you are trying to gain from your marketing efforts.
Make sure your content and presence is memorable.
You need something that will touch a nerve, inspire, grow a connection, make someone laugh, tell a story, something that is share-worthy and can help your brand go viral.
Engaging with your audience is one of the most important factors in your entire campaign.
Work hard on inspiring interaction, make them feel like they belong to your circle.
Here are some great ways to start interacting with your consumers on your social media platforms: 1.
Ask For Advice: "Tell us...
How do you handle negativity in dealing with customers or business partners?" 2.
Teach Something of Value: Keep it short and sweet, a basic tool that will help their campaign but not give away too much information.
Get them to come to you for more! 3.
Encourage Creativity: "Which cartoon character best fits your personality?" 4.
Fill In The Blank " Today I'm feeling good about _____?" 5.
Post a Cute or Inspiring Photo: Shares on photos can help your page go viral! 6.
Post Appreciation Spotlight: Highlight your best fans and make them shine! When is the best time to post on your social media accounts? Studies have shown that the best time to post is between the hours of 8pm-7am when people are off of work.
Also, Wednesdays are reportedly the best day for engaging your audience.
Think quality over quantity.
Posting 1-2 good interactive posts is better than 3-4 generic posts.
Use these basic strategies to build that relationship with your audience.
It takes time and patience to start seeing consistent interaction but it will be priceless once established.
Keep your communication transparent, timely and open.
Continuing these practices will reward you with a loyal, thriving online community! Happy Social Networking!
Traditional television advertisements, radio ads, etc are a thing of the past! Our social networks have become the center of our world.
Utilizing these great tools properly can help you to build a loyal customer base.
Social media platforms allow you to build a true connection between the customer and the brand.
This is such a great tool for businesses of all kinds in the areas of marketing, PR, branding and customer relations.
This platform can also blur the line between work and play, so make sure you stick to an organized game plan.
Create a specific aim.
What are your objective and success criteria? Are you looking to create awareness, grow your influence, start a buzz, define your expert status? Tune in on what you are trying to gain from your marketing efforts.
Make sure your content and presence is memorable.
You need something that will touch a nerve, inspire, grow a connection, make someone laugh, tell a story, something that is share-worthy and can help your brand go viral.
Engaging with your audience is one of the most important factors in your entire campaign.
Work hard on inspiring interaction, make them feel like they belong to your circle.
Here are some great ways to start interacting with your consumers on your social media platforms: 1.
Ask For Advice: "Tell us...
How do you handle negativity in dealing with customers or business partners?" 2.
Teach Something of Value: Keep it short and sweet, a basic tool that will help their campaign but not give away too much information.
Get them to come to you for more! 3.
Encourage Creativity: "Which cartoon character best fits your personality?" 4.
Fill In The Blank " Today I'm feeling good about _____?" 5.
Post a Cute or Inspiring Photo: Shares on photos can help your page go viral! 6.
Post Appreciation Spotlight: Highlight your best fans and make them shine! When is the best time to post on your social media accounts? Studies have shown that the best time to post is between the hours of 8pm-7am when people are off of work.
Also, Wednesdays are reportedly the best day for engaging your audience.
Think quality over quantity.
Posting 1-2 good interactive posts is better than 3-4 generic posts.
Use these basic strategies to build that relationship with your audience.
It takes time and patience to start seeing consistent interaction but it will be priceless once established.
Keep your communication transparent, timely and open.
Continuing these practices will reward you with a loyal, thriving online community! Happy Social Networking!
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