There are many ways to write powerful compelling content that will engage and excite your potential customers, such as selling the sizzle but if you are looking for a article marketing method that truly works without gimmicks and hype, then change your article development viewpoint and start thinking like your customers.

Nothing sells like true need, and I am quite sure you know what I mean by that. How many times have you opened the refrigerator and realized that you need milk? You have to have it because you use it everyday in your morning breakfast cereal.

Now consider this; you already enjoy a steady stream of traffic to your site, but your conversion ratio is lower than you would like it, so your problem isn't SERP rankings because you are getting traffic. Making more sales requires compelling content that literally drives your customer to take your calls to action and the easy way is by selling to your customers in a way that they understand and get.

So how do you think like your average everyday customer? One of the easiest methods is to ask your family and friends for a totally honest appraisal of your content pages. Ask them to not hold anything back and tell you what they liked, what they hated, and what was missing that would have made them buy your products or services.

Once you have some feedback you can compare notes on what each person said, and when you find similar patterns you know have a blueprint to making the appropriate changes to your content pages and future marketing articles and content.

Not everyone thinks alike and you may also find that your marketing niche is very focused to a specific group, so to get the best marketing information possible take your product to them and get their opinion on what is important to them and what they need to see or read on your website to make them click the buy button.

An easy solution is to go where your marketing niche gathers in public; lets say you sell discount designer sunglasses, so we need to be somewhere bright and sunny like the beach. Now remember we are looking for what will motivate potential customers to purchase sunglasses, not critique the design or quality of a particular style or brand of sunglasses.

You should be straightforward and ask questions that will give you insights to what is important. You are sure to get a verity of different answers but the ones that should stand out are things like: free shipping, prompt after sales customer service or warrantee and replacement. Once you have gathered this information, your next step is to integrate it into your sales copy. Statements like "free shipping", "prompt customer service", and "hassle free replacement and returns" coupled with your already well written sales articles are sure to increase your sales conversion rates!