AUSTIN, TX –Proformance Sports Marketing and Entertainment Inc. announced today the fall launch of Cheer Channel Inc. (CCI), an interactive, online destination designed to support the booming sport. CCI, which debuted to advertisers in a beta-test in the summer of 2008, is the first independent broadcasting network to put its support into the entire spirit industry. Debuting with the latest, cutting-edge technology in online television, mobile and cross-television programming, CCI will serve as the premier media destination for the cheer and dance community reaching close to 14 million users through its strategic, distribution platform.

CCI will headline news, entertainment, music and fashion, and showcase lifestyle, human interest and original programming, as well as highlights and promotional insights into the thousands of youth, college and professional market events around the world. The channel’s network includes a highly integrated, peer-to-peer social network allowing members to share rich media and interface with partners and industry participants. One of the most exciting elements audiences can expect to see over the next year are CCI’s introduction of new, interactive technologies which reflect the growing needs of the industry. CCI will provide a test-bed for the many emerging interactive technologies. Collaborating with industry leading companies, CCI will provide interactive experiences on location at events through experiential campaigns and cross-promote via mobile SMS and online through viral campaigns on Cheerchannel.com. In addition to the numerous commercial opportunities within the industry, CCI will provide fully-branded entertainment and B2B initiatives through its licensed IP’s to offer brands product placement and merchandising as well as multi-tier licensing opportunities around its brand and brand of unique IP’s.

“Cheer Channel offers unique and unprecedented access to millions of youth, teams, coaches, families and fans. It’s the one-stop place where media can be served, engaged and measured around a trend-setting audience that is engaged and ready to move into the next frontier, ” said Sal Tofano, CCI Board Advisor.

CCI boasts a highly distinguished broadcasting and production team with more than 15 combined Emmy Awards and over 100 years of combined television and film experience with such networks as Fox, ESPN, Disney, Cox Communications and Yes Networks. Among the notables is Sandy Grossman, who will serve as the Senior Director of Broadcasting to oversee all network programming. One of the most recognized names in professional sports and entertainment television, Grossman is the only director to have directed the coverage of 10 Super Bowls. His experience in cheerleading includes ten years influencing the way cheerleading was viewed on television when he directed and spearheaded the annual cheerleading and dance competitions for the National Cheerleading Championships.

“When I first got into this sport I didn’t realize how big it was world-wide and that it was much bigger than this one company,” said Grossman. “We’ve only scratched the surface. There is still so much that can be done and we are committed to being an active voice for the entire global community.”

CCI’s affiliate partnerships include a strong global footprint and collaborations with leading companies within respective regions. To serve communities better, CCI has partnered with VAN Publishing to launch the first cheerleading and dance publication in Latin America. The consumer magazine will reach over 100,000 subscribers upon its debut in November.

“Our partnership with the Cheer Channel will have a huge, positive effect on the spirit industry in Latin America and in the industry as a whole,” said Zachary Ninemire, VAN Chief Financial Officer and President of Operations.

About Proformance Sports Marketing & Entertainment, Inc.: PSME specializing in strategic planning and development of cutting-edge intellectual properties and new business development through integrated, branded platforms. PSME’s clientele includes sports talent and properties, non-profit organizations. PSME is currently finalizing its site search and development around the World Cheerleading Hall of Fame.
###