Considering purchasing an apartment community? How much time and effort have you put into researching infrastructure around your target markets and specific target multifamily complexes? The smart investor will take time to very thoroughly research your apartment community infrastructure factors before going to a closing.
Areas that need attention are:

• Local Schools and publishing testing results, demographic make up, and the infrastructure at the school including age of the facility, information technology resources, gyms, athletic fields, and library facilities.
  
• Access to public transportation,
• Current and planned roadways,
• Current and planned air travel access,
• Railroads,
• Major employment centers and the demographics of employees,
• Shopping and services with attention to the breakdown and composition of these items.
  This should be broken down according to categories including groceries, convenience stores, restaurants, fast food, auto supply, auto service, furnishings, clothing, drug stores, etc.
  Additionally, items outside of the demographic are important also as this points to demographics that won't fit in the area potentially weakening rental demand.
  
• Department of Motor Vehicles offices,
• Courthouse access,
• Other government facilities.
  

This information needs to be carefully correlated with demographic use characteristics and integrated with the prospective property business plan.
The smart investor has to carefully determine if the available facilities and usage characteristics match the target demographic called for under the project business plan.
If the characteristics match, the potential success of the plan is strong as the buyer will be "going with the flow".
Trying to move a property against the surrounding demographic factors is a challenge that can't often be overcome.