Mobile Commerce and Its Rising Popularity
It is essential to succeed in today's commerce landscape, by extending to customers via mobile devices. Mobile devices are the platform to get closer to today's consumers. It has become a necessity to provide great mobile experiences to the consumers.
Traditional retail store and mobile shopping are merging, with almost 30% of consumers using their mobile devices as their key internet device. Possessing a strong mobile presence is becoming core focus of site development.
A store owner with a product or service, which demands to engage audience, should use mobile apps to spread the word of their brand. Many companies and sites are establishing a mobile platform to bring more traffic towards their product. It is advisable for the owners to adapt a responsive website design to keep up with the market and the changing trends. This means that the flexible images and fluid grids can resize correctly to fit the screen, whether it's a phone, tablet, or a computer.
A few developments that have sparked the growth and ongoing evolution of mobile commerce:
A mobile optimized eCommerce website can significantly increase touch points with the consumers and maximize sales revenue.
Traditional retail store and mobile shopping are merging, with almost 30% of consumers using their mobile devices as their key internet device. Possessing a strong mobile presence is becoming core focus of site development.
A store owner with a product or service, which demands to engage audience, should use mobile apps to spread the word of their brand. Many companies and sites are establishing a mobile platform to bring more traffic towards their product. It is advisable for the owners to adapt a responsive website design to keep up with the market and the changing trends. This means that the flexible images and fluid grids can resize correctly to fit the screen, whether it's a phone, tablet, or a computer.
A few developments that have sparked the growth and ongoing evolution of mobile commerce:
- Rise of an iPad: 92% of online sales was seen originating from an iPad and other iOS devices, in December 2011
- Mobile Optimized Sites: By optimizing the sites to be used on the mobile devices, it can be predicted to occupy about 36% of consumers.
- Mobile Apps: There have been seen a rise in consumers downloading retail app, which is 43% currently.
- Text-based Mobile coupons: Most of the consumers are willing to share their location in exchange for more relevant content/information, including mobile deals.
- QR codes: More revenues were generated using QR codes in 2011, which was 93.8% compared to 2010
- Personalization: To reap the benefits of personalized services, 2/3 of the mobile users say they will share their personal info to the marketers.
- Augmented Reality: The marketing impact of augmented reality has boosted with the rising popularity of smartphones. The revenue is expected to rise from $6 million in 2008 to $350 million in 2014.
- Amazon's Price check: This app enables the user to scan a barcode, snap a picture, or just say the name of a product they can find in a retail store to quickly compare the monetary values of similar products available on sale at Amazon.com.
- Siri and Product Content Management: Personal assistant in iPhone 4S, Siri, is expected to change the way consumers use Smartphones to interact with retailers.
A mobile optimized eCommerce website can significantly increase touch points with the consumers and maximize sales revenue.
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