What I Experience When Shopping for a Rug
Shopping is the engagement of the senses.
A trip to a mall or a shopping area is like entering a kaleidoscope. It's a world designed to attract your interest, an invitation to linger a while and exam what's being offered.
If you're in a large store such as Home Depot, Lowe's or Bed Bath and Beyond, for example, each department has its own flavor. That flavor is made up of sights, sounds and scents designed to attract your attention and hold your interest.
Since we're looking for rugs, let's check out that department.
Naturally, when you're shopping online, some senses like touch or smell aren't available. But your memory and imagination make up for those.
Have you noticed that before you actually walk into a particular department of a large store you can smell it? Your sense of smell identifies an area for you, even if you're not looking in that direction.
Rugs have a distinctive scent. It's the familiar scent of wool or fiber, a hemp-like scent that may remind you of place or time. And a feeling accompanies that scent in the mind – perhaps one of being included, a satisfaction. The bouquet served by a rug weaves an airborne medley of delight and it seems to infuse a tranquil feeling.
That tranquil feeling is made stronger by a hush. Rugs dampen noise. The thickness and length of fibers absorb noise the way trees in a park shield us from the commotion of the surrounding city.
The hush is a sanctuary, reminding us of quiet places we've enjoyed. Rugs seem to remind us that we can step away from the clamor of everyday living to enjoy some quiet time. With a rug as company, we can concentrate on what we're doing without distraction. How fitting that we use rugs to shield our home from the noise of the outside world.
Drawn closer now by scent and hush, how could you not want to reach out and touch a rug. A rug is meant to be felt. In fact, when you talk about the "hand" of a rug, you're talking about the feel of it. The "hand" is the term merchants use to describe how many threads there are to the inch. That simple term came into common rug language because it's the natural consequence of being near a rug: to reach out and touch it, letting the contact travel from the fingers to the mind and register your sense of pleasure.
Now, while you inhale the scent of fabric and enjoy the hush and your hands bask in the feel, you're treated to a palette of visual sensation. From muted grays and darks to vibrant reds, yellows, blues and greens, color and design combine to entice you with visual sensation. Here you'll find everything from sedate traditional designs to the wildly imaginative, even the playful and storybook.
Designs and colors suggest moods. Designs and colors invite the interplay of imagination, allowing the spontaneous flow of decorating ideas. In the presence of all this – design and color, settings and moods – you can't help but feel an emotional response.
Shopping for rugs is indeed an engagement of the senses. Ask anyone who has given herself the luxury of a little time to discover the ideal rug.
A trip to a mall or a shopping area is like entering a kaleidoscope. It's a world designed to attract your interest, an invitation to linger a while and exam what's being offered.
If you're in a large store such as Home Depot, Lowe's or Bed Bath and Beyond, for example, each department has its own flavor. That flavor is made up of sights, sounds and scents designed to attract your attention and hold your interest.
Since we're looking for rugs, let's check out that department.
Naturally, when you're shopping online, some senses like touch or smell aren't available. But your memory and imagination make up for those.
Have you noticed that before you actually walk into a particular department of a large store you can smell it? Your sense of smell identifies an area for you, even if you're not looking in that direction.
Rugs have a distinctive scent. It's the familiar scent of wool or fiber, a hemp-like scent that may remind you of place or time. And a feeling accompanies that scent in the mind – perhaps one of being included, a satisfaction. The bouquet served by a rug weaves an airborne medley of delight and it seems to infuse a tranquil feeling.
That tranquil feeling is made stronger by a hush. Rugs dampen noise. The thickness and length of fibers absorb noise the way trees in a park shield us from the commotion of the surrounding city.
The hush is a sanctuary, reminding us of quiet places we've enjoyed. Rugs seem to remind us that we can step away from the clamor of everyday living to enjoy some quiet time. With a rug as company, we can concentrate on what we're doing without distraction. How fitting that we use rugs to shield our home from the noise of the outside world.
Drawn closer now by scent and hush, how could you not want to reach out and touch a rug. A rug is meant to be felt. In fact, when you talk about the "hand" of a rug, you're talking about the feel of it. The "hand" is the term merchants use to describe how many threads there are to the inch. That simple term came into common rug language because it's the natural consequence of being near a rug: to reach out and touch it, letting the contact travel from the fingers to the mind and register your sense of pleasure.
Now, while you inhale the scent of fabric and enjoy the hush and your hands bask in the feel, you're treated to a palette of visual sensation. From muted grays and darks to vibrant reds, yellows, blues and greens, color and design combine to entice you with visual sensation. Here you'll find everything from sedate traditional designs to the wildly imaginative, even the playful and storybook.
Designs and colors suggest moods. Designs and colors invite the interplay of imagination, allowing the spontaneous flow of decorating ideas. In the presence of all this – design and color, settings and moods – you can't help but feel an emotional response.
Shopping for rugs is indeed an engagement of the senses. Ask anyone who has given herself the luxury of a little time to discover the ideal rug.
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