The 80/20 or Pareto principle says that 20 percent of your activities contribute to 80 percent of the results.
That seems to apply to almost anything in life.
Take article marketing.
A small portion of articles are going to bring you lots of traffic, while others just a few.
What we can learn from this is that we'll never know which articles are going to bring the most traffic.
It's true, there are things that we can control like writing magnetic titles to attract more readerships, but I bet every article marketer out there often surprises to find out that what they think is a so-so article actually drive more traffic than others.
This is why article writing is a long-term strategy.
You want to keep writing to build your traffic level.
This doesn't mean that 80 percent of the articles are useless.
Far from that, when you have lots of articles, the 20 percent results are significant too.
One last thing that I want to mention about the Pareto principle in article marketing is exposure.
Common believe is that you must submit to as many article directories as possible to get more inbound links.
That is a wrong move.
Google is now smart enough to filter duplicate content and put less weigh on links from non-authority sites, it is best if you focus just on high-traffic article directories.
You see, article submission takes a lot of time, especially if you write many articles.
Even if you hire others to do the submission, it costs money.
I think that you should better spend your time on writing more articles instead of submission.
The amount of wasted time submitting to low-traffic article directories is not worth it.
For me, writing more articles is much more productive.
Who knows, the articles are one of the strongest ones that pulls 80 percent of the traffic?