How To Write A Results-Getting Headline In 37 Minutes Or Less
First of all get a countdown timer.
You're going to learn how to write an effective, results-getting headline in thirty-seven minutes.
Start now! Start Brainstorming - 9 minutes To be successful at this there are only three rules:
Weed Out the Duds - 4 minutes By definition, most of the headlines you come up with in a 9 minute brainstorming session will be duds.
That's OK.
Among the duds, there will be at least 2 or 3 headlines that appear to have some potential.
Hang on to these.
Get Groupthink Going -17 minutes Gather a few friends, colleagues or renegades around your conference (or kitchen) table and ask each of them to brainstorm 5 or more new headlines from each headline in your shortlist.
Pick Out the Potential Winners -7 minutes Read out all the headlines in front of the group and weed out any obvious duds again.
Write down the headlines that catch your attention on a separate piece of paper.
There it is.
In just 37 minutes you'll have a list of would-be winning headlines.
Now you need to test them and see which ones work best for your audience.
Here's an example of a brainstorming session for a newspaper ad for a new restaurant.
The existing headline reads -We Invite You to Taste Our Winter Menu not the most inspiring headline I've ever seen.
I'm looking for something tastier, something that will entice people to visit the restaurant.
Brainstorm Results - Time Taken 8 minutes
But there's a few with potential, too.
Not bad for nine minutes of effort and they're a good base for the next stages in getting to that great headline.
By the time you finish this headline exercise, you'll probably have rejected dozens of headlines.
And you'll have found a headline or two with a hook big enough to reel in your audience.
You're going to learn how to write an effective, results-getting headline in thirty-seven minutes.
Start now! Start Brainstorming - 9 minutes To be successful at this there are only three rules:
- Write down everything you think of (no saying no)
- Don't stop foranything
- Remember who youraudience is
Weed Out the Duds - 4 minutes By definition, most of the headlines you come up with in a 9 minute brainstorming session will be duds.
That's OK.
Among the duds, there will be at least 2 or 3 headlines that appear to have some potential.
Hang on to these.
Get Groupthink Going -17 minutes Gather a few friends, colleagues or renegades around your conference (or kitchen) table and ask each of them to brainstorm 5 or more new headlines from each headline in your shortlist.
Pick Out the Potential Winners -7 minutes Read out all the headlines in front of the group and weed out any obvious duds again.
Write down the headlines that catch your attention on a separate piece of paper.
There it is.
In just 37 minutes you'll have a list of would-be winning headlines.
Now you need to test them and see which ones work best for your audience.
Here's an example of a brainstorming session for a newspaper ad for a new restaurant.
The existing headline reads -We Invite You to Taste Our Winter Menu not the most inspiring headline I've ever seen.
I'm looking for something tastier, something that will entice people to visit the restaurant.
Brainstorm Results - Time Taken 8 minutes
- Yummy Scrummy In Your Tummy
- Tantalize Your Taste Buds
- Try a Tasty Treat Today
- Try Our Toasty Warm Treats
- Winter Wonderland for Your Taste Buds
- Totally New, Totally Yummy
- Nibble Our Crunchy, MunchyWinter Menu
- Free Munchies with Our New Winter Menu
- Mouthwatering Winter Menu
- Whet Your Appetite This Winter
- Lip Smacking Treats for Your Taste Buds
- Scrumptious Winter Menu Awaits
- Keep Out the Chill - Bring On the Chili
- Warm Your Heart with Our Winter Menu
But there's a few with potential, too.
Not bad for nine minutes of effort and they're a good base for the next stages in getting to that great headline.
By the time you finish this headline exercise, you'll probably have rejected dozens of headlines.
And you'll have found a headline or two with a hook big enough to reel in your audience.
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