5 Timeless Logo Design Tips
An efficient logo is something practical, graphic, distinctive, and conveys the company's message. Logos usually have meanings or concepts behind them, thus, communicating an intended message. A logo should appear well when printed in any size and even without colour. An awesome business logo boils down into two aspects: great execution and brilliant concept. Here are nine awesome tips to help you design an effective logo for your business.
Try to keep it simple. A popular mistake committed by new designers is to overdesign or overcomplicate a logo. When it comes to designing company logos, less is always more. If you have too much on your logo design, then your concept may appear vague and murky. The concept of simplicity makes your company logo versatile, memorable and recognizable.
Don't lose the message. If your company logo is obscure with an unclear message, then expect it to be lost and hard to recall. Before even sketching a logo, ask yourself the question- ‘What do I want people to know or remember about my company?'An efficient logo should have only one idea, and one concept.
Aim for a timeless logo. Design a logo that can last for the next ten or twenty years. Although it isn't possible to see the future, you can at least get an estimate if your logo will last as styles evolve. Most old companies stand by their original logo.
Go for vector graphics. Complex 3D designs may not work well for logos, especially in print applications. Simple, clean, neat and limited colours are practical choices. Ideally, a professional logo should have at most three colours and should have an equivalent version for gray tones.
Keep it relevant. When you are designing a logo, try to think about the typefaces you use or appropriateness of your symbol. For instance, a cat image isn't appropriate for a wedding planning company. If you look closely into the Lego logo, it uses a child friendly font and primary colours to capture the attention of its audience.
Hire a Skilled Cairns Logo Design Company
While brainstorming company logo ideas is a crucial step in branding, trying to make the logo on your own is a mistake (unless, if you have a background in design). Most Cairns brochure design firms also offer logo and web designs to their clients. Don't hire a professional because of his or her bargain price. Find someone who is familiar with your industry. Your logo is the foundation of your company's promotional materials, so investing more on this aspect definitely pays off in the long run.
Try to keep it simple. A popular mistake committed by new designers is to overdesign or overcomplicate a logo. When it comes to designing company logos, less is always more. If you have too much on your logo design, then your concept may appear vague and murky. The concept of simplicity makes your company logo versatile, memorable and recognizable.
Don't lose the message. If your company logo is obscure with an unclear message, then expect it to be lost and hard to recall. Before even sketching a logo, ask yourself the question- ‘What do I want people to know or remember about my company?'An efficient logo should have only one idea, and one concept.
Aim for a timeless logo. Design a logo that can last for the next ten or twenty years. Although it isn't possible to see the future, you can at least get an estimate if your logo will last as styles evolve. Most old companies stand by their original logo.
Go for vector graphics. Complex 3D designs may not work well for logos, especially in print applications. Simple, clean, neat and limited colours are practical choices. Ideally, a professional logo should have at most three colours and should have an equivalent version for gray tones.
Keep it relevant. When you are designing a logo, try to think about the typefaces you use or appropriateness of your symbol. For instance, a cat image isn't appropriate for a wedding planning company. If you look closely into the Lego logo, it uses a child friendly font and primary colours to capture the attention of its audience.
Hire a Skilled Cairns Logo Design Company
While brainstorming company logo ideas is a crucial step in branding, trying to make the logo on your own is a mistake (unless, if you have a background in design). Most Cairns brochure design firms also offer logo and web designs to their clients. Don't hire a professional because of his or her bargain price. Find someone who is familiar with your industry. Your logo is the foundation of your company's promotional materials, so investing more on this aspect definitely pays off in the long run.
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