[Photo] Mobile TV: How far away we are in the end? - Mobile TV, 3G, radio and television - H
Recently concluded 3GSM in Barcelona conference, Mobile TV Become the focus of most attention. Come from Mobile Major industries Operation Providers, system vendors and terminal manufacturers have demonstrated their platform based on Mobile TV Business, time seems to move a TV into a 3G network based on a synonym for the next generation of mobile services.
In the domestic market, China Mobile And China Unicom, two years before it Test Based on the mobile Streaming Media Technology of mobile TV services, last year began testing a small scale business; European and American firms, Japanese and Korean manufacturers have also spared no effort to promote its own standards for mobile TV applications in China...... all of a sudden, mobile TV seems to have close at hand, So in the end mobile TV How far away? How will its future development? The most important issue currently facing what is it? Let us look at a sensitive sense of smell of bodies which is how to read.
IDC: China's mobile TV market also need to warm 2 to 3 years
In the upcoming 3G era, mobile TV market prospects? IDC China Telecommunications Research analyst Wang Yan, Manager-level view, 3G's main goal is quality high-speed data transfer and load multimedia services, 3G mobile TV service will be one of the most important applications. 2005 is the mobile TV business, the launch year, with the two warm-up, after the mobile TV market in 2008 will show a higher rate. From the view of the global market, in Japan and South Korea accounted for most of the world mobile TV market. In the domestic market, mobile TV in China since 2005 Mobile, China Unicom's mobile value-added services to vigorously promote. But now that the business will be the network speed is low, standards are not unified, high handset prices, less content, higher factor costs plagued the short term, low level of user acceptance. Therefore, IDC believes that China Mobile TV market also need 2 to 3 years to reach the market after the warm-scale development.
IDC forecasts the development trend of the future of mobile TV
Wang Yan pointed out that in the next 2,3 years, China if you want to promote, popularize mobile TV, we must first solve the networking problem. Domestic operators have launched mobile TV are actually 2.5G or 2.75G through mobile network transmission technology to broadcast programs that use China Mobile's GPRS / ED GE Network or China Unicom CDMA 1x network, provides users with streaming audio and video content services, therefore, to solve the problem is the network bandwidth limitations for operators, universal mobile TV service is facing the biggest problem.
In addition, the operation mode is also very important. Mobile TV business model can have multiple, may exist in accordance with our three operating modes, namely, a separate operating telecom operators, broadcasting operators to separate the two co-operating and operating model. According to the different operating modes, the formation of different value chain, there are different dominant stakeholders. But the big direction, radio and television and co-operation mode of the mobile operators to better play the advantages of each party to obtain maximum benefits. The advantage of mobile networks and billing advantage of interactivity, but Broadcasting TV networks more suitable for large-scale users to transfer programs, and lower cost. If the two networks together will be able to conduct more extensive operations.
CCW Research: "Fifth Media" beginning of another fast-growing mobile TV market will
Early as 2004, operators on the high profile launch 2.5G networks based on mobile TV service, expected to open in the mobile value-added services in a New World. But the 2.5G network, tariff, quality and speed of congenital problems have plagued the development of mobile TV market.
Now, with the commercial prospects of gradually become clear 3G, mobile TV business has also highlighted a new development opportunity. CCW Research (CCWResearch) forecast in 2006, as the official commercial 3G in China, mobile TV services will address the limitation of network speed, 3G will become a catalyst for mobile TV services. The next few years, the Chinese mobile TV market will show rapid growth, in 2008 China Mobile TV market will reach 1.3 billion.
CCW Research forecast the future development trend of mobile TV
Addition to technical issues outside the troubled development of mobile TV business model are two aspects of policy and issues. Mobile TV business, operations now only won the acquiescence of the policy, the telecommunications sector cooperation and coordination with the broadcasting sector still requires further efforts. Moreover, the existing mobile TV adoption rates are the contents of data traffic charges plus service charge model. According to traffic accounting will allow users to watch mobile TV in the cost to unacceptable proportions. How to choose a mutually acceptable way fees will also be the operator pressing problems.
But can be confident that with the gradual in-depth business users of mobile TV, mobile TV will become the newspaper, radio, television and the Internet after the fifth-largest media as a primary means of access to information into our lives. Believe that the popularity of mobile TV will give us the information age of the life of a new revolution.
In the domestic market, China Mobile And China Unicom, two years before it Test Based on the mobile Streaming Media Technology of mobile TV services, last year began testing a small scale business; European and American firms, Japanese and Korean manufacturers have also spared no effort to promote its own standards for mobile TV applications in China...... all of a sudden, mobile TV seems to have close at hand, So in the end mobile TV How far away? How will its future development? The most important issue currently facing what is it? Let us look at a sensitive sense of smell of bodies which is how to read.
IDC: China's mobile TV market also need to warm 2 to 3 years
In the upcoming 3G era, mobile TV market prospects? IDC China Telecommunications Research analyst Wang Yan, Manager-level view, 3G's main goal is quality high-speed data transfer and load multimedia services, 3G mobile TV service will be one of the most important applications. 2005 is the mobile TV business, the launch year, with the two warm-up, after the mobile TV market in 2008 will show a higher rate. From the view of the global market, in Japan and South Korea accounted for most of the world mobile TV market. In the domestic market, mobile TV in China since 2005 Mobile, China Unicom's mobile value-added services to vigorously promote. But now that the business will be the network speed is low, standards are not unified, high handset prices, less content, higher factor costs plagued the short term, low level of user acceptance. Therefore, IDC believes that China Mobile TV market also need 2 to 3 years to reach the market after the warm-scale development.
IDC forecasts the development trend of the future of mobile TV
Wang Yan pointed out that in the next 2,3 years, China if you want to promote, popularize mobile TV, we must first solve the networking problem. Domestic operators have launched mobile TV are actually 2.5G or 2.75G through mobile network transmission technology to broadcast programs that use China Mobile's GPRS / ED GE Network or China Unicom CDMA 1x network, provides users with streaming audio and video content services, therefore, to solve the problem is the network bandwidth limitations for operators, universal mobile TV service is facing the biggest problem.
In addition, the operation mode is also very important. Mobile TV business model can have multiple, may exist in accordance with our three operating modes, namely, a separate operating telecom operators, broadcasting operators to separate the two co-operating and operating model. According to the different operating modes, the formation of different value chain, there are different dominant stakeholders. But the big direction, radio and television and co-operation mode of the mobile operators to better play the advantages of each party to obtain maximum benefits. The advantage of mobile networks and billing advantage of interactivity, but Broadcasting TV networks more suitable for large-scale users to transfer programs, and lower cost. If the two networks together will be able to conduct more extensive operations.
CCW Research: "Fifth Media" beginning of another fast-growing mobile TV market will
Early as 2004, operators on the high profile launch 2.5G networks based on mobile TV service, expected to open in the mobile value-added services in a New World. But the 2.5G network, tariff, quality and speed of congenital problems have plagued the development of mobile TV market.
Now, with the commercial prospects of gradually become clear 3G, mobile TV business has also highlighted a new development opportunity. CCW Research (CCWResearch) forecast in 2006, as the official commercial 3G in China, mobile TV services will address the limitation of network speed, 3G will become a catalyst for mobile TV services. The next few years, the Chinese mobile TV market will show rapid growth, in 2008 China Mobile TV market will reach 1.3 billion.
CCW Research forecast the future development trend of mobile TV
Addition to technical issues outside the troubled development of mobile TV business model are two aspects of policy and issues. Mobile TV business, operations now only won the acquiescence of the policy, the telecommunications sector cooperation and coordination with the broadcasting sector still requires further efforts. Moreover, the existing mobile TV adoption rates are the contents of data traffic charges plus service charge model. According to traffic accounting will allow users to watch mobile TV in the cost to unacceptable proportions. How to choose a mutually acceptable way fees will also be the operator pressing problems.
But can be confident that with the gradual in-depth business users of mobile TV, mobile TV will become the newspaper, radio, television and the Internet after the fifth-largest media as a primary means of access to information into our lives. Believe that the popularity of mobile TV will give us the information age of the life of a new revolution.
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