A revolution of huge magnitude has hit the indian publishing industry. Says a leading publisher on condition of anonimity' we get huge demands from the book seller for particular types of books. books on college romance or dealing with campus lives have a huge market and sell like hot cakes".

A cusory glance at the bookshpos reveals the fact that in India anybody can be a writer. Language and grammar are forgotten, the entire focus is on writing a book which luld sell and appeal to the college going crowd.

inane names and unknown writers have becoem celebrity overnight without actually working on thwe quality of these books.

Says a leading publisher" Some good books have hit the market this year and a new breed of writers have come to the fore, butthe market should be responsive to these wirters. A case in point is the book life..love..kumbh..by Aporva kala, which is good indian fiction and is elling well.' He says on condition of anonimity.

Manoj, an avid reader and now a reviewer of books in his blog says, " I find that there is engergy of creation in the new generation and it needed an outlet, then suddenly the call centre revolution took place and a need for english was felt, these books are a way out to learn english as wellas pass time. But kala's books are good in language and tackle themes on life, love ,and religion of Kumbh"

These writers now can boost of huge fan following which they use to sell products and  capture the imagination of the new generation. but are they really good writers or not is the moot question. Well most of them are medicore ones and just focus on marketimg without working on the contents of their books.

Of late soem books like, Bhattachary's the sly company or Kala's life..love..kumbh.. have shone that indian writers have depth and a hold in the language and can meet the western writers and even be better than them. All they need is to focus on their country and issues that we face.