The nature of web development is constantly changing, and it is essential that small businesses keep up with the latest web development trends to take full advantage of all that their online presence can do for them and keep ahead of the competition. Following is a list of the most advanced development trends that will soon become standard aspects of the more successful websites.

• QR Codes: QR (Quick Response) codes are two dimensional bar codes that are readable by the cameras on smart phones or dedicated QR readers. They look like black and white grid based patterns and you've probably seen them on billboards, bus stops or magazines as a part of various ad campaigns. QR codes are decoded quickly by smart phones and can be an enticing way to lead new customers to your mobile compatible online store or profile. It has already been established that web development needs to move towards increased compatibility with mobile devices, and QR codes provide an interesting and fun way of realising the advantages of mobile web development.
• Social Media: It may have been said before, but the message is only becomes more relevant: the use of social media is indispensable in website development for small businesses. Social media works so well for small businesses because it has the capacity to emphasise just what is unique and special about your business – whether that be a local presence or an avid niche market. The key to reaching web development success with social media is to consolidate your various efforts into one clean stream of information and responses on your website that reaches a wider audience through various ports.
• Blogs: Although maintaining a blog may seem like a lot of work for a small business, the benefits blogs bring far outweigh any initial hesitations you may have. Blogs are becoming essential web development techniques not just for small businesses but websites in general because they typify the modern attitude users take to the web. This attitude expects a continual turnover of fresh, interesting and informative content and the ability to publicly respond to this comment. Modern website development has a focus on connecting users, typified by the popular social site Facebook, and blogs provide an easy avenue to connecting with your customers.

Adopting these web development trends, along with many more techniques such as SEO and use of multimedia, can easily increase the success of your small business's website.