In earlier days, most of the websites have a similar outlook, layout, as well as functionality. The only difference was the content. As a result, there was no creativity at all. But with the passage of time, web designing has changed a lot and advanced throughout the years. There are certain website design strategies that can be employed to add creativity to the websites. These are listed below:
Illustrations
Over the past years, illustrations have become an extremely important aspect in web design themes. These custom drawn design aspects give an extremely exclusive and outstanding experience to the users on the website. Illustrations have the ability to include anything from ranging from retro cartoon designs, hand drawn natural scenery to the more abstract form of designs. In fact, there are so many subsets and styles included in these illustrations. Illustrations open a gateway to a world of new and innovative possibilities. With illustration, there is no limit to creativity. However, this feature was absent in the earlier days. Earlier there was limited standard set of layouts, fonts, images and textures. This is the reason that makes the web designs with custom illustration great for the purpose of branding. The illustrations overall look, character and objects, are very pleasant to look at, and there will be no other thing on the web of the site.
Realism
Realism has become an essential part of web design, and there are various platforms as well as web language that can easily support them. A trend where mimicking of real printed-paper along with mimicking other photo realistic objects has been in existence. Now realism has become popular from desk setups to the nature-inspired photos. Realism gives the viewer a look that is so interesting that can keep the visitor engaged has the ability to alter the viewer's mindset. Photorealism can make the design look touchable, tangible and more relatable and can alter the viewers web experience. By making use of photorealism viewer's can be taken from off the web into the real place.
Imageless
Images were used earlier to create unique web design. Now many web designers now are displaying more typography and less focus is paid to imagery that is usually distracting as well as makes use of other design methods in order to make the web designs look more appealing to the viewers. The designers make use of interesting forms and shapes in the text, spacing, and texture in spite of pictures only. The results are quite impressive and attract maximum number of viewers. However, typography allows the focus wholly and solely on the content instead of images. This is the element of web design that can keep the user engaged all the time. With the help of artistic applications of format and spacing, a designer can easily guide the user through the website. In fact, it has been proved extremely effective to achieve the motive of the website. Furthermore, designs like this are also more focused on the experience of the user along with over all flow of the website. Thus, typography helps in getting the overall message more efficiently and clearly.