Websites should be relevant for specific search algorithms for a given phrase or keyword to rank high in the search engine results.
Finding the right keyword is challenging both to amateur and expert alike.
It's easy to think of words that can be used when searching for a product or service, but these keywords may not be a suitable mix for search engine optimization and ranking.
What is the reason for this? When an internet marketer selects a popular keyword / phrase, they are in competition with millions of other businesses seeking page 1 rankings.
In order to be successful, you must use select keywords not being used by others, but also these are words that are being searched for frequently.
In this selection of keywords we could include misspellings as well as other types of data.
Once we find our relevant phrases and keywords, the results should encourage conversion or success related to the business' criteria.
An example of this is when a person searches for "xyz" and selects one of the top results.
When they visit the page referenced by the search engine, the "xyz" they find has nothing to do with what they wished to find and they have to search again.
To get the best results with search engines, a page should be optimized for only 1-2 popular and non-competitive keywords or phrases.
The Code is the Key (or Keyword Coding) If you want to understand web page headers and their structure, it's necessary to know a little about HTML coding.
(Does this sound like Greek to you? HTML stands for HyperText Markup Language and it's the language used to write web pages.
) In order to get the highest page rank, it's best for each webpage to be optimized individually.
A website may just be one page or many interlinked pages, depending on the website design and purpose.
The main page has to be called "index.
html," but sub-pages may have any title that the programmer or website designer chooses.
The best case scenario is to name sub-pages with the strongest phrases or keywords used by the business.
Other important items to consider is the domain name and the complete web address or URL.
META Tags (Tags Not to Forget) Firstly, what is the world is a META tag? This is hidden information placed in the "head" part of your web page.
It's used is to give additional info about the web (HTML) document.
Three of the main META tags include "title," "description," and "keywords.
" The title should have the most important keywords, (1 - 2), along with a description of the website's purpose.
A description provides the search engines a short description of the webpage.
The maximum length of the description should be a sentence or two.
The keywords should give a good description of what the website is about.
To make sure your website is properly optimized, keywords should be checked monthly with Google, Yahoo, and MSN.
Pages should be optimized for different, interdependent terms that strengthen the entire site.
There needs to be updated keyword research and new website content every month, or more often, if possible.
Of course there are many additional things to consider when choosing the correct keywords.
Hopefully the info I've provided will help you to understand the importance of website design that is seo and keyword friendly.
Let's face it, there is no magic potion you can get to successfully advertise your website.
Anything you do has an up and also a down side, but you must start somewhere.
One "happy" day you'll stumble upon a combination that will provide you the results you need.
The key is to keep trying, and if one process doesn't work, then try another, and another, etc.
Remember that online marketing success usually does not occur in a day.