Market Research - 5 Strategies for Success
Everyone knows that if you want to sell you have to market. Its amazing even in this day and age how marketing as a department is glossed over and sales is the primary focus. Marketing is the key to making sales and market research marketing [http://www.market-research-marketing.com] will make the difference between a successful marketing strategy and a complete failure.
Market research is something that every marketing department does when attempting to create or modify their marketing plan. This article is designed to help beginning marketers get started in their marketing research efforts.
If you want to improve your campaigns you will need to get control of the numbers! Marketing is a science and should be treated seriously… It all comes down to testing, reviewing and more testing.
There are certain variables in every business some of them you have control over and some of them you do not…
The two types of variables include:
1.) Constant Variables
2.) Dependant Variables
A constant is something you have absolutely no control over… The name of your business is probably something you won't change anytime soon so that could be considered a constant. A dependent variable is something you do have control over and an example would be your sales copy.
You can easily reword your sales copy to sell your product more convincingly to the end consumer. If you wanted to you could introduce a coupon for twenty five percent off your visitor's next order.
The bottom line is that you can control dependent variables and they are the key to measuring a successful marketing campaign.
Here are a few things you should focus on when you conduct market research:
1.) How does your customer feel about your product or service?
2.) What does your customer like and dislike about your product or service?
3.) What does your customer like and dislike about your competitors product or service?
4.) How does your competitor present their product or service?
5.) How do you present your own product or service?
You need to uncover the basic strengths and weaknesses of your company and its assets and that of your competitor as well… Keep in mind that this is a very basic interpretation of what market research truly is but it should get you started in the right direction.
Your market research will ultimately affect your marketing plan which will have a direct impact on your sales revenue. There is an interdependent relationship between marketing and sales that cannot be ignored.
Market research is something that every marketing department does when attempting to create or modify their marketing plan. This article is designed to help beginning marketers get started in their marketing research efforts.
If you want to improve your campaigns you will need to get control of the numbers! Marketing is a science and should be treated seriously… It all comes down to testing, reviewing and more testing.
There are certain variables in every business some of them you have control over and some of them you do not…
The two types of variables include:
1.) Constant Variables
2.) Dependant Variables
A constant is something you have absolutely no control over… The name of your business is probably something you won't change anytime soon so that could be considered a constant. A dependent variable is something you do have control over and an example would be your sales copy.
You can easily reword your sales copy to sell your product more convincingly to the end consumer. If you wanted to you could introduce a coupon for twenty five percent off your visitor's next order.
The bottom line is that you can control dependent variables and they are the key to measuring a successful marketing campaign.
Here are a few things you should focus on when you conduct market research:
1.) How does your customer feel about your product or service?
2.) What does your customer like and dislike about your product or service?
3.) What does your customer like and dislike about your competitors product or service?
4.) How does your competitor present their product or service?
5.) How do you present your own product or service?
You need to uncover the basic strengths and weaknesses of your company and its assets and that of your competitor as well… Keep in mind that this is a very basic interpretation of what market research truly is but it should get you started in the right direction.
Your market research will ultimately affect your marketing plan which will have a direct impact on your sales revenue. There is an interdependent relationship between marketing and sales that cannot be ignored.
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