We all know that content is now the king in the online arena.
If you want search engines or online users to notice your website, you must offer useful, valuable, and new information.
In this article, I wish to share some secrets that you need to know if you want to create very effective copies that will help you capture the attention of your target audience.
Read on!

1. Give your readers an idea as to what is in store for them.
   Your audience will surely have one question in mind the moment they start reading your articles.
   The question will be "what's in it for me?" So, tell them the gist of your content or give them an idea about the information that you'll be giving out on your first paragraph.
   Keep your introduction as short as possible.
   Tell your readers what's in store for them but leave them wanting for more so they'll be enticed to read your articles until the end.
   
2. Make your articles scannable and easy on the eyes.
   Make it easier for your readers to digest each idea that you're trying to get across by explaining these using short paragraphs or bullet list.
   Also, make use of subheadings when needed.
   Avoid offering your readers with lengthy articles that contain no page breaks or white blank spaces as these can be painful on the eyes.
   
3. Use conversational tone.
   Always remind yourself that you're writing for your peers in the internet and that you're not writing thesis or research articles.
   So, don't sound too formal and don't make your articles sound very scientific otherwise, you'll bore your readers.
   Communicate your ideas using fun, upbeat tone.
   Strive to sound warm and friendly all the time.
   Doing this will help you put your readers at ease and later on, will help you in getting these people to like you.
   
4. Offer lots and lots of information.
   Put yourself in the shoes of your readers and you'll figure out that the main reason why these people are reading articles is because they would like to be informed.
   So, instead of offering them sales pitches or nonsense data, offer them the type of information that they're looking for.
   Doing this is like hitting two birds with one stone; you'll be able to impress your readers while you establish your expertise in your niche all at the same time.
   
5. Offer examples and relate personal stories.
   Help your readers understand the concepts that you're discussing by giving them samples and by telling them personal stories that are related to the topics that you're discussing.
   For example, you can tell them a story about a person who went through the same situation they're in right now.
   Then, tell them how this person was able to solve the issue.
   Doing this will help you make your articles look more valuable and useful to the eyes of your prospects.