The Missing Ingredient That Can Turn Any Website Into a Cash Machine Fast
There are 100's of millions of websites catering to every conceivable market.
Amazingly there are still dinosaur businesses that are missing the untapped goldmine that this resource represents..
Not only are they not moving forward, but, they will almost certainly get trampled into extinction by those that understand the power of the global online market.
Traditional marketing has evolved.
Fewer people use Yellow Pages style searches than previously, and more of us are simply Googling or searching on YouTube for our information.
The key to many businesses' success used to be Location, Location.
This has changed.
The new mantra is Information, Information.
This is manifested in Targeted Traffic.
There is after all little point in having an online presence if no one can find you.
Glossy, flashy, busy websites are now seen as passé and maybe counter productive.
Google, Aweber, even E-Bay all have relatively simple uncomplicated sites.
Simple design and clear branding is the key.
To build profitable cash generating cash cow-website, you need to accept one fundamental lesson: It's not about your product or service.
It's about how well you 'fit' a prospect's instant 'wants' I really do mean, instant.
You may have 3-5 seconds to establish whether they'll hang around long enough to check out all your wonderful 'stuff'! There are some givens.
To create a monetized website you will obviously need Traffic.
More specifically Targeted Traffic.
Even more specifically, Pre-Sold-Targeted Traffic.
Imagine a large department store, the month before Christmas.
Talk about a goldmine.
Everyone who enters the store is pre-sold.
They are there to do business.
The facility to ship product/service, offer guarantees, provide testimonials, offer refunds, and stand out from the other 1000's of sites selling similar stuff to yours also needs to be addressed.
So does that mean that you need a P.
H.
D in Information technology in order to do business online? Well that's the beauty of the information age in which we live.
Grandmothers and 12 year olds have access to more information than you can imagine, literally at their fingertips.
The key to unlocking human potential is education Those that master and position themselves in the midst of this Information juggernaut will literally rule the world! Ironically, to succeed online you don't actually have to 'know' much at all.
But, you do need to have access to the information that your niche market wants, and be in a position to provide it cheaper dollar wise and time wise than they can do themselves.
Time is king and that is a resource that very few seem to have.
Help people save time and they will pay.
To monetize your website, you will need to master not only traffic generation and supply of your services, but you'll need to become a trusted source of tailored information, (content), that will keep your niche market revisiting your site over and over again.
By extension over a period of time your primary product or service will start to move off your online shelf.
The lesson therefore is as follows: Stop trying to sell your product or service directly, rather, become an established and recognized authority in your market.
Before long, the opposition will evaporate and your niche audience will beat a path to your website, in order to do business with you.
You can make an absolute fortune selling garden gnomes or rabbit slippers if that's more your thing, if you can master the above.
I have no doubt that one of the simplest fastest and most lucrative ways to succeed online is via the vehicle of information marketing, and that a little investment in time and money, plus an above average ambition level, can transform just about anyone's life in a matter of months.
Amazingly there are still dinosaur businesses that are missing the untapped goldmine that this resource represents..
Not only are they not moving forward, but, they will almost certainly get trampled into extinction by those that understand the power of the global online market.
Traditional marketing has evolved.
Fewer people use Yellow Pages style searches than previously, and more of us are simply Googling or searching on YouTube for our information.
The key to many businesses' success used to be Location, Location.
This has changed.
The new mantra is Information, Information.
This is manifested in Targeted Traffic.
There is after all little point in having an online presence if no one can find you.
Glossy, flashy, busy websites are now seen as passé and maybe counter productive.
Google, Aweber, even E-Bay all have relatively simple uncomplicated sites.
Simple design and clear branding is the key.
To build profitable cash generating cash cow-website, you need to accept one fundamental lesson: It's not about your product or service.
It's about how well you 'fit' a prospect's instant 'wants' I really do mean, instant.
You may have 3-5 seconds to establish whether they'll hang around long enough to check out all your wonderful 'stuff'! There are some givens.
To create a monetized website you will obviously need Traffic.
More specifically Targeted Traffic.
Even more specifically, Pre-Sold-Targeted Traffic.
Imagine a large department store, the month before Christmas.
Talk about a goldmine.
Everyone who enters the store is pre-sold.
They are there to do business.
The facility to ship product/service, offer guarantees, provide testimonials, offer refunds, and stand out from the other 1000's of sites selling similar stuff to yours also needs to be addressed.
So does that mean that you need a P.
H.
D in Information technology in order to do business online? Well that's the beauty of the information age in which we live.
Grandmothers and 12 year olds have access to more information than you can imagine, literally at their fingertips.
The key to unlocking human potential is education Those that master and position themselves in the midst of this Information juggernaut will literally rule the world! Ironically, to succeed online you don't actually have to 'know' much at all.
But, you do need to have access to the information that your niche market wants, and be in a position to provide it cheaper dollar wise and time wise than they can do themselves.
Time is king and that is a resource that very few seem to have.
Help people save time and they will pay.
To monetize your website, you will need to master not only traffic generation and supply of your services, but you'll need to become a trusted source of tailored information, (content), that will keep your niche market revisiting your site over and over again.
By extension over a period of time your primary product or service will start to move off your online shelf.
The lesson therefore is as follows: Stop trying to sell your product or service directly, rather, become an established and recognized authority in your market.
Before long, the opposition will evaporate and your niche audience will beat a path to your website, in order to do business with you.
You can make an absolute fortune selling garden gnomes or rabbit slippers if that's more your thing, if you can master the above.
I have no doubt that one of the simplest fastest and most lucrative ways to succeed online is via the vehicle of information marketing, and that a little investment in time and money, plus an above average ambition level, can transform just about anyone's life in a matter of months.
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