Social Media Use Skyrockets With Businesses As a Guerilla Marketing Technique
In a recent survey by Sage North America and AMI-Partners on social media use among small businesses show that small businesses are increasingly using social networking to drive promotion, cost savings and better business results in an economic environment that is pressing these companies to stay more competitive than ever.
The use of social networking tools among respondents in the study has gone up 33 percent from 2008 to 2009.
More than half (51%) of respondents say they have acquired new customers and retained existing customers by utilizing digital social media.
Fifty-seven percent found that tough economic conditions were very or extremely important in their decision to use electronic social media as part of their business strategy.
Nonprofit as well as for profit organization have been using Twitter and Facebook very intentionally to build up or increase awareness of events, products, and general online presence.
One simple strategy is using Twitter to tweet pertinent lists linked to an information page.
These types of tweets are often retweeted.
They also given a lot of conversations on Facebook and other social media pages you may have a presence on.
Many companies also reported setting up networks on ning as a place where influential people who Twitter about specific issues can gather and exchange information and help, as well as be a place journalists or companies that want products reviewed, books, etc.
can come and quickly find people will to do reviews and Twitter/blog about them.
Find it tough to get all of the information out on Twitter? Respondents in the above study mentioned using tools such as hootesuite to schedule tweets.
You can build up a quantity of messages, then schedule them to be posted as often as you like.
Lastly, to keep followers informed and connected, tweet a lot of articles of interest, news, etc.
so people feel like they are getting quality information.
By the way, do you want to learn more about Social Media? If so, download my brand new free white paper Social Media: A Primer Click Here [http://drdavehaleonline.
com/blog/new-social-media-research-white-paper/]
The use of social networking tools among respondents in the study has gone up 33 percent from 2008 to 2009.
More than half (51%) of respondents say they have acquired new customers and retained existing customers by utilizing digital social media.
Fifty-seven percent found that tough economic conditions were very or extremely important in their decision to use electronic social media as part of their business strategy.
Nonprofit as well as for profit organization have been using Twitter and Facebook very intentionally to build up or increase awareness of events, products, and general online presence.
One simple strategy is using Twitter to tweet pertinent lists linked to an information page.
These types of tweets are often retweeted.
They also given a lot of conversations on Facebook and other social media pages you may have a presence on.
Many companies also reported setting up networks on ning as a place where influential people who Twitter about specific issues can gather and exchange information and help, as well as be a place journalists or companies that want products reviewed, books, etc.
can come and quickly find people will to do reviews and Twitter/blog about them.
Find it tough to get all of the information out on Twitter? Respondents in the above study mentioned using tools such as hootesuite to schedule tweets.
You can build up a quantity of messages, then schedule them to be posted as often as you like.
Lastly, to keep followers informed and connected, tweet a lot of articles of interest, news, etc.
so people feel like they are getting quality information.
By the way, do you want to learn more about Social Media? If so, download my brand new free white paper Social Media: A Primer Click Here [http://drdavehaleonline.
com/blog/new-social-media-research-white-paper/]
Source...