Which Promotional Pen? - 1
There are hundreds of them.
Promotional pens abound: every type, every price, every colour and every purpose.
Before you decide which printed pen would be best for you to go for you would probably like some advice.
The answer is quite simple: ask the person most likely to know your customers.
And that is you.
Not much of an answer I suppose.
But stick with me for a while.
After all, each kind of promotional pen is made for a purpose and who better to know which will fit yours than you? Well, of course, your customers might know.
The parameters are straightforward enough.
Ask yourself: What they do, What they are worth, What they want, and, especially for the purposes of promotional pens, When they write.
Once you know this information you can work out what promotional pen would be perfect for them.
Not only that, you will also be able to work out whether an engraved pen would be a worthwhile investment.
By knowing what they do the choice of promotional pen becomes more accurate.
A head teacher might well use a number of different coloured pens, those buying high value items like, for instance, cabin cruisers, might want their status reflected so would accept nothing less than a suitably personalised engraved pen.
Whilst promotional pens give excellent price per view, the industry leader in all probability, you want to tailor the investment d to take into account the likely return.
If you are attending a trade fair then the bowl of promotional pens, there to defend yourself and your team in the initial frantic free-for-all, should contain printed pens.
Anything else would be a waste.
Although perhaps engraved pens might be more useful if they could put a considerable amount of turnover your way.
Keep the higher value promotional pens away from the mob and use them to target specific people for whom printed pens might not generate desire.
The last thing you need to know is who you want your promotional pen to impress.
If it is the recipient then a nice engraved pen with your contact details and logo might well seem enough.
However, if they work with influential clients you might feel that your corporate message might be more important as you want that displayed.
The fact that promotional pens are so cheap does not mean that you should give their choice and distribution no thought.
In the current financial climate any waste, even if it is such a small amount, must be avoided.
By not picking the right pen for the task, be it a cheap as chips printed pen or a top of the range engraved pen, you waste something more valuable: opportunity to place your pen where it will do the most good.
By knowing your customer you can personalise your product and ensure that it is exactly the right promotional pen for the job.
For help, advise and guidance on what products are right for you speak to a professional promotional product supplier who is a member of both UK trade associations, PROMOTA and BPMA, sales@leighmans.
com.
Promotional pens abound: every type, every price, every colour and every purpose.
Before you decide which printed pen would be best for you to go for you would probably like some advice.
The answer is quite simple: ask the person most likely to know your customers.
And that is you.
Not much of an answer I suppose.
But stick with me for a while.
After all, each kind of promotional pen is made for a purpose and who better to know which will fit yours than you? Well, of course, your customers might know.
The parameters are straightforward enough.
Ask yourself: What they do, What they are worth, What they want, and, especially for the purposes of promotional pens, When they write.
Once you know this information you can work out what promotional pen would be perfect for them.
Not only that, you will also be able to work out whether an engraved pen would be a worthwhile investment.
By knowing what they do the choice of promotional pen becomes more accurate.
A head teacher might well use a number of different coloured pens, those buying high value items like, for instance, cabin cruisers, might want their status reflected so would accept nothing less than a suitably personalised engraved pen.
Whilst promotional pens give excellent price per view, the industry leader in all probability, you want to tailor the investment d to take into account the likely return.
If you are attending a trade fair then the bowl of promotional pens, there to defend yourself and your team in the initial frantic free-for-all, should contain printed pens.
Anything else would be a waste.
Although perhaps engraved pens might be more useful if they could put a considerable amount of turnover your way.
Keep the higher value promotional pens away from the mob and use them to target specific people for whom printed pens might not generate desire.
The last thing you need to know is who you want your promotional pen to impress.
If it is the recipient then a nice engraved pen with your contact details and logo might well seem enough.
However, if they work with influential clients you might feel that your corporate message might be more important as you want that displayed.
The fact that promotional pens are so cheap does not mean that you should give their choice and distribution no thought.
In the current financial climate any waste, even if it is such a small amount, must be avoided.
By not picking the right pen for the task, be it a cheap as chips printed pen or a top of the range engraved pen, you waste something more valuable: opportunity to place your pen where it will do the most good.
By knowing your customer you can personalise your product and ensure that it is exactly the right promotional pen for the job.
For help, advise and guidance on what products are right for you speak to a professional promotional product supplier who is a member of both UK trade associations, PROMOTA and BPMA, sales@leighmans.
com.
Source...