Three Successful SEO Techniques Everyone Should Learn
The amount of local searches is more than at any other time in the history of the internet. Keep reading to learn about a few SEO tips that will maximize your success.
As a marketer using local SEO, you really have to get into the mindset of someone in your target market who is doing a search engine query. Before you can do SEO for your site, you have to get into the customer's mind. The real question you have to ask is, if you were the customer, what word or term would you search under if you were looking for one of your own products? If your store specialized in golf accessories, for example, you would try to picture how people would search for your products. Someone who types in "golf" in the search field is probably not your ideal prospect, because this term is too general. Other searchers may be looking for "golf instruction," which isn't related to what your store sells. Someone who enters "golf accessories," though, is a likely customer for your store, so this is the kind of keyword to be focusing on. It's common for website owners in search of local traffic to ignore potentially profitable keywords that don't get tens of thousands of searches. They only look at the most popular keyword phrases, which get a high number of searches but also have lots of competition. Putting yourself in the place of your prospect is what gives you the best insight into creative and profitable keywords. Once you perfect the art of targeting such specific keywords, you'll not only increase sales but also get higher rankings on multiple keywords. Many local websites, like Yelp, are fine with the idea of business owners asking customers or clients to post reviews for them. Since this is allowed and it could help you a big deal with your local SEO efforts, why not just go ahead and do it? Be sure to mention it every place you can (e-mail signature lines, contact forms, invoices and more). It can be as easy as a line that says "please take a moment to give us a review on AnyLocalSiteYouWant.Whatever". Even though you have no control over these reviews and it's not up to you to make them good or bad, they make your business look more credible and reliable to your upcoming customers. Even if you are trying other things as well, make sure to integrate this tip because doing so can help your business exponentially.
Listing your business in the Yellow Pages and other directories like it is also smart. Start out with YellowBook.com, SuperPages.com, and YelloPages.com. A notable thing here is that YellowPages.com gets lots of local searches every month, over 100 million and the best part is that they offer free online listing. At the same time, SuperPages.com is well known for sending their listed businesses to the major sites like About.com and MSN. A simple listing with them is free as well. In conclusion: local search engine optimization requires more work from you but it pays off later on when you are better able to reach your target market.
As a marketer using local SEO, you really have to get into the mindset of someone in your target market who is doing a search engine query. Before you can do SEO for your site, you have to get into the customer's mind. The real question you have to ask is, if you were the customer, what word or term would you search under if you were looking for one of your own products? If your store specialized in golf accessories, for example, you would try to picture how people would search for your products. Someone who types in "golf" in the search field is probably not your ideal prospect, because this term is too general. Other searchers may be looking for "golf instruction," which isn't related to what your store sells. Someone who enters "golf accessories," though, is a likely customer for your store, so this is the kind of keyword to be focusing on. It's common for website owners in search of local traffic to ignore potentially profitable keywords that don't get tens of thousands of searches. They only look at the most popular keyword phrases, which get a high number of searches but also have lots of competition. Putting yourself in the place of your prospect is what gives you the best insight into creative and profitable keywords. Once you perfect the art of targeting such specific keywords, you'll not only increase sales but also get higher rankings on multiple keywords. Many local websites, like Yelp, are fine with the idea of business owners asking customers or clients to post reviews for them. Since this is allowed and it could help you a big deal with your local SEO efforts, why not just go ahead and do it? Be sure to mention it every place you can (e-mail signature lines, contact forms, invoices and more). It can be as easy as a line that says "please take a moment to give us a review on AnyLocalSiteYouWant.Whatever". Even though you have no control over these reviews and it's not up to you to make them good or bad, they make your business look more credible and reliable to your upcoming customers. Even if you are trying other things as well, make sure to integrate this tip because doing so can help your business exponentially.
Listing your business in the Yellow Pages and other directories like it is also smart. Start out with YellowBook.com, SuperPages.com, and YelloPages.com. A notable thing here is that YellowPages.com gets lots of local searches every month, over 100 million and the best part is that they offer free online listing. At the same time, SuperPages.com is well known for sending their listed businesses to the major sites like About.com and MSN. A simple listing with them is free as well. In conclusion: local search engine optimization requires more work from you but it pays off later on when you are better able to reach your target market.
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