Why Quality Content And Other On-Page Factors Have Become More Important For High Search Rankings An
There are many sources that say your rankings depend on the quality of your content, and it is even truer today than it was a year ago. Now you have to write not only to please search engines, but to please users. Why does SEO love quality content? And what other on-page factors influence your search engine rankings?
Yes, High Quality Content Is Still Important For SEO
Google has introduced various new algorithm updates that have influenced SEO experts and companies alike to take white hat SEO techniques seriously. Websites that had applied various manipulative techniques just to stay on top of search engine results were heavily punished. Poor content and techniques that concentrate purely on increasing a website's ranking are no longer tolerated.
Quality content is important for a few simple reasons:
€ You (your company and business) look professional
€ Great content can lead to increased sales
€ People want to learn something new and be entertained
€ Users will keep coming back if they find your website interesting and useful
€ It will give you better SEO rankings
It is best to remember that if you write for your audience, the search engines will follow. Always ask: What can you offer? Will it be interesting for the user? What value does it bring? Will this information be worth the user's time? Don't write for the sake of writing, make your content compelling.
What On-page Factors Are Important To Your SEO
Even though your content has to be engaging, there are still on-page factors that have to be taken into consideration. Search Engine Optimisation is, after all, about including relevant keywords and getting inbound links correctly.
However, it is important to not overdo it, as over-optimising might be seen as manipulative and will poorly influence your rankings.
What do you need to know about on page factors?
Title tags are one of the most important factors. Search engines place greater emphasis on keywords placed exactly in the title tag rather than anywhere else on the page. However, the title tag should include not more than 2 keywords.
Heading tags should make clear what the page is about. They should be used in order to identify different article sections.
The more body your content has, the better the rankings will be. Remember your main page doesn't need a large amount of text if it's not relevant. You might try and include a blog on your website. This will act as a better indication for search engines when crawling your site, and will keep your website looking neat.
Remember to include inbound links as they might help you to receive referral traffic from other websites.
There are many more on-page factors that might influence your SEO and rankings. If you want to know more, SEO Junkies are more than glad to answer your questions and offer tailored solutions to increase your page visibility.
For more information please email: sales@seojunkies.com or call: 0845 373 0595
Yes, High Quality Content Is Still Important For SEO
Google has introduced various new algorithm updates that have influenced SEO experts and companies alike to take white hat SEO techniques seriously. Websites that had applied various manipulative techniques just to stay on top of search engine results were heavily punished. Poor content and techniques that concentrate purely on increasing a website's ranking are no longer tolerated.
Quality content is important for a few simple reasons:
€ You (your company and business) look professional
€ Great content can lead to increased sales
€ People want to learn something new and be entertained
€ Users will keep coming back if they find your website interesting and useful
€ It will give you better SEO rankings
It is best to remember that if you write for your audience, the search engines will follow. Always ask: What can you offer? Will it be interesting for the user? What value does it bring? Will this information be worth the user's time? Don't write for the sake of writing, make your content compelling.
What On-page Factors Are Important To Your SEO
Even though your content has to be engaging, there are still on-page factors that have to be taken into consideration. Search Engine Optimisation is, after all, about including relevant keywords and getting inbound links correctly.
However, it is important to not overdo it, as over-optimising might be seen as manipulative and will poorly influence your rankings.
What do you need to know about on page factors?
Title tags are one of the most important factors. Search engines place greater emphasis on keywords placed exactly in the title tag rather than anywhere else on the page. However, the title tag should include not more than 2 keywords.
Heading tags should make clear what the page is about. They should be used in order to identify different article sections.
The more body your content has, the better the rankings will be. Remember your main page doesn't need a large amount of text if it's not relevant. You might try and include a blog on your website. This will act as a better indication for search engines when crawling your site, and will keep your website looking neat.
Remember to include inbound links as they might help you to receive referral traffic from other websites.
There are many more on-page factors that might influence your SEO and rankings. If you want to know more, SEO Junkies are more than glad to answer your questions and offer tailored solutions to increase your page visibility.
For more information please email: sales@seojunkies.com or call: 0845 373 0595
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