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Top 3 Questions to Ask Your Digital Agency

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Deciding to work with a digital agency is a big step to make in terms of developing your business online.
These agencies are experts in a number of services which can help to increase the number of visitors to your website, the number of conversions your website receives and the amount of money your website makes.
They can also design websites from scratch and create full marketing campaigns from promotional emails to viral campaigns.
With so many options on offer, how can you be sure to choose the right digital company to help your business online? A good place to start is by asking the three questions below.
1) Who have they worked with before? Most digital companies will have an up to date website (if they don't then it probably won't be worth contacting them) so do some research into what websites and projects they've done in the past.
If their work looks good then contact them and ask how they implemented certain projects and what results they brought in for their clients.
Many companies will have case studies detailing past projects so ask to see some which are relevant to you.
For example, if you want an ecommerce website setting up then make sure you receive a number of examples of past work they've done creating or marketing similar websites.
You could even research into the clients they have worked with and see how large they are and if they operate in a similar industry to your business.
Make note of how creative the ideas and campaigns are and how much national recognition they received.
2) What do they specialise in? Some companies deal with every aspect of digital marketing from building websites and content management systems to dealing with online promotion.
Decide what areas you need an agency for and discuss your requirements with a few companies.
Ask them what they specialise in and how these areas of expertise can benefit your business.
It's often much easier to work with the one company who can provide you with everything you need for your website and online marketing to be a success.
3) How much will it cost and when will it be ready? When you've defined what areas of website development and online marketing you want to concentrate on, you can then decide if your budget can accommodate these.
Discuss your budget with the company and see what you can get for your money.
You may find that you need to make compromises as to the volume of work you require, however some companies will allow you to pay monthly or pay just half the amount as a deposit and the rest when the project is completed.
Compare a number of quotes from three or four agencies you'd be happy to work with and make sure you ask for a deadline for when the project will be completed.
There's no point having a bargain price for a website if the work won't be completed for six months.
Do bear in mind though that a good digital agency will be busy so you could expect to wait a few weeks for a project to be completed.
Choosing the right digital company to develop your business can transform your online presence and ultimately make you more money.
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