The Importance Of Building Quality Backlinks In A Post Panda World
Last year when Google introduced the Panda and Penguin update the world of search engine optimization (SEO) as we knew it was turned upside down.
What happened is the folks at Google learned that some firms were trying to trick the rankings by creating links that were non genuine or bought.
Prior to the introduction to these updates the search engines used a formula where it looks at the number of links that a site has and the higher this number is the greater the relevance of that site.
The website with the most relevance go to the top of the search results which meant more traffic.
While there is nothing wrong with building links, buying them or posting links with little to no benefit to the reader was considered dishonest in the eyes of Google.
During the Panda and Penguin update each and every site had their link profile examined and if anything looked fished that site was deindexed and manually reviewed.
This nearly decimated companies who provide search engine optimization services.
After the dust has settled those SEO firms that used organic and natural link building techniques were still ranking well while those that tried to cheat the system have vanished.
We had to provide you with this little history lesson so you can appreciate the challenges that are now being faced in the world of SEO.
If you want your website to rank high you are going to need help from a firm that has weathered these updates and can provide evidence of their results.
You must first understand there are no magic bullets with the search engines but building backlinks is a necessary element.
It is no longer a question of the quantity but the quality of links that point to the website.
There is also a question of how the link is configured, the search engines like to see a variety of natural kinks and those with key words embedded as well.
If all of this seems like a lot of work what you could do is hire a firm that specializes in optimizing websites to rank high up on the major search engines.
There are many companies that are providing these services so there should be no problems with finding them.
Only consider using those SEO firms that have demonstrated their effectiveness by supplying testimonials from clients in a similar niche as yours.
These testimonials will let you know whether this firm is capable of getting your site ranked.
What happened is the folks at Google learned that some firms were trying to trick the rankings by creating links that were non genuine or bought.
Prior to the introduction to these updates the search engines used a formula where it looks at the number of links that a site has and the higher this number is the greater the relevance of that site.
The website with the most relevance go to the top of the search results which meant more traffic.
While there is nothing wrong with building links, buying them or posting links with little to no benefit to the reader was considered dishonest in the eyes of Google.
During the Panda and Penguin update each and every site had their link profile examined and if anything looked fished that site was deindexed and manually reviewed.
This nearly decimated companies who provide search engine optimization services.
After the dust has settled those SEO firms that used organic and natural link building techniques were still ranking well while those that tried to cheat the system have vanished.
We had to provide you with this little history lesson so you can appreciate the challenges that are now being faced in the world of SEO.
If you want your website to rank high you are going to need help from a firm that has weathered these updates and can provide evidence of their results.
You must first understand there are no magic bullets with the search engines but building backlinks is a necessary element.
It is no longer a question of the quantity but the quality of links that point to the website.
There is also a question of how the link is configured, the search engines like to see a variety of natural kinks and those with key words embedded as well.
If all of this seems like a lot of work what you could do is hire a firm that specializes in optimizing websites to rank high up on the major search engines.
There are many companies that are providing these services so there should be no problems with finding them.
Only consider using those SEO firms that have demonstrated their effectiveness by supplying testimonials from clients in a similar niche as yours.
These testimonials will let you know whether this firm is capable of getting your site ranked.
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