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Does Your Small Business Need An App?

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Increasingly, businesses of all sizes are hopping on a mobile apps bandwagon.
If you think that your small business is too small to participate, you may have to think again.
Having a mobile app has become almost a necessity for small businesses, no matter the industry! Mobile is the flair of the moment, but it may prove to be much more than a, perhaps passing, trend.
It may be the way of the future, because it is clear that all communication is embracing the mobile technology.
The number of your customers, and potential customers, accessing the internet via their smartphones and other mobile devices is increasing steadily.
Is your website mobile-ready? Having a mobile-friendly website is the least you can do for your small business to stay current.
Developing a mobile app is a logical next step in making your products or services accessible to the users on the go.
Commerce and payment are now mobile - your small business should also be! Not having a mobile app may turn out to be a lost opportunity for your small business, especially should the mobile trend remain this strong.
Industries that are most likely to benefit from building apps are restaurants and clubs, entertainment, professionals (lawyers, doctors, accountants, retailers), spas, salons, and fitness clubs.
The most frequently used features include food and goods ordering, appointment scheduling, push notifications, mailing list sign-ups and one-touch directions or calling.
Mobile apps work even better for local businesses! Are any light bulbs going off in your head yet? If you're worried about the cost of developing a mobile app for your small business - you shouldn't be.
The technology has matured, and the costs have fallen.
There are now custom app builders available for little money.
One thing to note is that apps are platform-specific, so you will either need to choose a platform to build for, or develop separate apps for each platform.
Just imagine, what would it mean for your business to have its icon permanently on your client's mobile device, in front of his eyes wherever he goes? If your small business markets to the customer - it would benefit from having an app! Even if not customer-centric, a mobile app could be invaluable when used within the company, for example to track inventory.
If you want to increase your brand awareness, connect with your existing customers and market your product or service to the new ones - there's an app for that!
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