Today let's discuss the use of Landing Pages and what their use is.
First, these pages are called many different things, from minisites, optin pages, lead capture pages and of course landing pages.
This simply means the page on which your visitor lands first.
You can have your visitors first stop be any page you wish.
This could be your sales page, an article page, or a page where you capture their email address and name.
Putting a landing page isn't easy if you know the steps.
These steps aren't hard either, you have to have a bit of knowledge on using an HTML editor and of course you need to know what type of landing page you wish to create.
As I stated there are a few different types, but don't get hung up on what type you will use.
It's not that hard to figure out, just ask yourself these questions: What do I want to accomplish with my site? Do I want to capture a person's email address and name? Am I only going to provide information? Or am I going to have a product or service I wish to sale? Do I want graphics? Where will my navigation bar be placed, at the left hand side or the right hand side or the top of the page? If you can successfully answer most of these questions you are on your way to creating a good quality landing page.
Do remember that content is King!! The more content you can provide the better your landing page will be with the search engines.
No matter if you are building a full blown website or a simple landing page, you Must optimize your pages properly for SEO.
You can find more about SEO and optimizing your pages by clicking on the HTML under the category list to the right.
I hope this article has helped you better understand landing pages and their uses and do leave your comments below.