The first wave of feminism started in 1920s, when women understood that they also have the rights to higher education, getting job and voting. From the very beginning of its appearance this movement was not supported in media, as they stated that women should be the embodiment of humility, subservience and obedience. According to the feministic points of view women possess the same rights as men. Women wanted to prove that they had the same rights and must be treated not only as objects of sexuality and beauty. The women all over the world became to say about their rights and opportunities. They believed that they possess the same rights as men. Especially it concerned the most popular spheres of social life, getting the job, education and of course the right to vote and show their personal will.
Feminist movement succeeded only in giving them some rights, as men had, but it did not make them free from the opinion, that the main feature of women's value is their appearance and beauty. The explanation on the first feminist movements could easily be applied women's situation post-Second Wave Feminism, the reaction as women were fighting for more rights is always achieved by establishing their body image. The main demands were enjoying the same rights and giving the opportunity to take part in political life that is to be able to sit in the government. That period some feminist parties appeared. The objectification of women has meant that although evolution in legal and material circumstance has been made, the supremacy balance still favors the male and requires women to prove herself worthy of such freedoms through beauty. The movement of feminism was not approved by the society, as initially women were assumed that their natural state is passivity and modesty, but not rebel against some rules, rooted in society for many centuries.