Anyone who is looking to get into the small business market knows that it isn't easy.
Not only do you have to wonder if everyone will like your product, but also that they will buy it and keep returning.
You wonder if you will be able to get the word out about your company in a way that draws those much needed potential customers in.
If you are the one making the product you will be selling, then you also have to think about the manufacturing part.
This can all be quite overwhelming if you are not careful.
Of all of the traps that you can fall into, one in particular can either make or break you.
That trap is making way too much product at once.
When starting that business, you know you have a good product, so you probably think the more you can make at once, the better.
However, that really isn't the case.
You don't want to use all of your startup money on materials to manufacture your product.
Let's say for example that you are building a brownie business.
While you may make the best chocolate brownies in the world, you don't want to make twice as much as you will need your first day.
That will only leave you with a bunch of stale brownies, and the wasted money that is tied up in them, instead of being used for something else, like marketing.
If fact, it you may even want to make a little less than you think you need.
If you sell out of product on your very first day, then that will create a buzz about your company, and will more than likely bring even more customers in!