How To Make A Website: Hosting Companies Make It Easy
Websites exist to deliver information; most of them serve a marketing purpose. The owner of one website wants to inform the public of his homemade coffee tables and the cost of each. Another is created by a teacher for an educational purpose. There are websites for sharing family photos and videos. Twenty years ago creating one meant hiring an IT company; today anyone can learn how to make a website.
Defining the Purpose
Deciding what the site must accomplish is step one. An educational website may include interactive features. Marketing a product that expedites a process may require the use of how-to videos. A travel site needs more photographs than does a website centered on discussion. Besides having a vision of how users will interact with the site, sponsors must be clear on the following:
-Available budget.
-Kind of content needed.
-What SEO is and why it matters.
Available Budget
Startup businesses usually operate on a tight budget. New entrepreneurs take advantage of website building companies that sell their services in grades. For instance, a business needing the ability to create a home-page plus three more, may get that much for zero out-of-pocket cost. Many of these packages include some bells and whistles, such as an RSS feed, navigation tools, and a video player. The hosting company offers these in the hope that customers will eventually want more, and upgrade to a paying subscription. Many offer a free thirty-day trial. There are companies offering educators and other nonprofit entities a fully functional site for free.
Kind of Content Needed
Web hosting companies offer domains within their, ".com," domain. For example, a hosting company calling itself goodhost.com assigns members a domain name that ends in goodhost.com. Then, the company assigns a client who sells creative ice molds the domain name, EZicesculptures.goodhost.com.
Classroom teachers need a place where students can interact with the site, especially text. Word searches and other puzzles allow students to work with new vocabulary. Educational sites need the ability to upload printable files. Students print a copy of the assignment and turn it in physically. Another option is to create multiple choice assignments to be completed online. The student receives instant feedback.
Virtual stores have more complex needs. An online store needs a lot of space up front for inventory lists. A shopping cart feature is necessary. Customers must set up accounts; shipping and billing address forms are needed; the list goes on. Many startup companies prefer to set up their main presence at a well-established online auction site. The cost is minimal, and these hosts understand the needs of virtual stores.
SEO and Why it Matters
SEO stands for search engine optimization. This is the creation of content that is likely to drive search engine traffic to a website. Optimizers use keywords for the purpose. An example of this would be a site owned by a dealer of cameras and camera accessories writing a blog for his site. The blog is of interest to amateur and professional photographers. The articles written for the blog use a keyword, or a series of keywords to increase the search engine rankings. If the keyword is, "camera accessories," it has to appear in the title of the blog post, the first paragraph, and at the most one more time within the article. People typing the keywords into a search engine find the site within the results. The inclusion of links leading to similar content may also boost the ranking.
Having an online presence may be a great thing for a small business. Research hosting companies; decide which one provides exactly what you need. Put yourself in the customer's shoes. Internet customers like easy and convenient; this is why they find websites like yours in the first place. Get educated on how to make a website, choose a company, and go for it.
Copyright (c) 2012 2MakeaWebsite.com
Defining the Purpose
Deciding what the site must accomplish is step one. An educational website may include interactive features. Marketing a product that expedites a process may require the use of how-to videos. A travel site needs more photographs than does a website centered on discussion. Besides having a vision of how users will interact with the site, sponsors must be clear on the following:
-Available budget.
-Kind of content needed.
-What SEO is and why it matters.
Available Budget
Startup businesses usually operate on a tight budget. New entrepreneurs take advantage of website building companies that sell their services in grades. For instance, a business needing the ability to create a home-page plus three more, may get that much for zero out-of-pocket cost. Many of these packages include some bells and whistles, such as an RSS feed, navigation tools, and a video player. The hosting company offers these in the hope that customers will eventually want more, and upgrade to a paying subscription. Many offer a free thirty-day trial. There are companies offering educators and other nonprofit entities a fully functional site for free.
Kind of Content Needed
Web hosting companies offer domains within their, ".com," domain. For example, a hosting company calling itself goodhost.com assigns members a domain name that ends in goodhost.com. Then, the company assigns a client who sells creative ice molds the domain name, EZicesculptures.goodhost.com.
Classroom teachers need a place where students can interact with the site, especially text. Word searches and other puzzles allow students to work with new vocabulary. Educational sites need the ability to upload printable files. Students print a copy of the assignment and turn it in physically. Another option is to create multiple choice assignments to be completed online. The student receives instant feedback.
Virtual stores have more complex needs. An online store needs a lot of space up front for inventory lists. A shopping cart feature is necessary. Customers must set up accounts; shipping and billing address forms are needed; the list goes on. Many startup companies prefer to set up their main presence at a well-established online auction site. The cost is minimal, and these hosts understand the needs of virtual stores.
SEO and Why it Matters
SEO stands for search engine optimization. This is the creation of content that is likely to drive search engine traffic to a website. Optimizers use keywords for the purpose. An example of this would be a site owned by a dealer of cameras and camera accessories writing a blog for his site. The blog is of interest to amateur and professional photographers. The articles written for the blog use a keyword, or a series of keywords to increase the search engine rankings. If the keyword is, "camera accessories," it has to appear in the title of the blog post, the first paragraph, and at the most one more time within the article. People typing the keywords into a search engine find the site within the results. The inclusion of links leading to similar content may also boost the ranking.
Having an online presence may be a great thing for a small business. Research hosting companies; decide which one provides exactly what you need. Put yourself in the customer's shoes. Internet customers like easy and convenient; this is why they find websites like yours in the first place. Get educated on how to make a website, choose a company, and go for it.
Copyright (c) 2012 2MakeaWebsite.com
Source...