Today Web users surf the Internet for principally three reasons.
They are looking for information, a product or entertainment.
It is not wise to present your site only in terms of selling a product.
You might miss the opportunity of potential clients.
There might be someone who is looking for a product but they are not too sure of what they need.
They first want information.
If you provide information in your site, you may find yourself in the position of leading your visitor to your product.
That is why there is a saying in the Web that says that information is King.
Through information, you can help your visitors to the right decision allowing them to own the product that they want.
Promoting your web site to hundreds of search engines will not really create a successful presence.
There are a number of factors that need to be considered.
For one thing, your page title.
You must properly title your page in order to allow inquiries to land on your page.
Another factor of importance is keywords.
Keywords allow you to find qualified prospects.
In order to develop a good marketing strategy, you should start by having a meaningful marketing plan that will target your audience.
By monitoring search engines, hit logs and web analytics, you will then be able to adjust your marketing strategy.
If you use list sites, email campaign or AdWords advertisement, you then will be able to fine tune your efforts.
One very important element that often needs to be repeated especially by the beginners in Web marketing is that you can't sell to the mass market.
The idea, the concept of the mass market is a very old one, dated from the early part of the 1950's.
This idea has been demonstrated to be weak.
There is no such thing as a mass market.
Every single human being has particular needs.
And not everyone wants the same thing.
For example, a Mercedes car is a fine automobile.
But not everybody wants to buy a Mercedes for a car.
It would not therefore be wise for a Mercedes dealer to show to every person a Mercedes.
Some people might instead want a Nissan.
For whatever their reason, they want a Nissan, so they wouldn't want to buy a Mercedes.
Very important, don't promote your web site all over the world.
Also, you don't want a lot of visitors.
Visitors are people who come to your web site, and they can either buy your product or service or leave.
If they leave, they have been of no use to you.
Furthermore, if they came to your site as a result of you having put a PPC advertisement, these visitors that left would have cost you money.
You want to attract visitors who will become clients.
That means conversion, which is another word for sale.
So create a positive image for yourself and your business.
Remember, in the world of the Internet, information travels very fast.
Relationship with your existing customer is of primary importance.
You need to cultivate your customers like a farmer, his plants.
Keep in mind a reality of the Internet.
There is a difference between working with people in your local community and the international community.
Someone in a distant land can communicate with you as quickly as someone next door via email.
In space of a second or two their email can be in your mailbox.
So be mindful to also have an autoresponder.
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