Your Untapped Market - Off-Line Marketing
Its only human nature to follow the "crowd" and it happens in all walks of life including marketing.
When starting your business you get your website up and running and then its a case of how am I going to get traffic to my site.
How am I going to market my site.
You already know the answer.
You have surfed the net and come across such things as Google AdWords with search engine optimisation and pay per click.
E-mail marketing, directory submission, link building.
The list goes on.
Everybody else is doing it so it must be good, it must be the way to market your business.
There's nothing wrong with marketing on-line, it does work, but..
...
look at the competition you have.
Look at the costs involved.
For example, Google AdWords, what a great concept.
Well to start with it was.
Now, everybody is doing it the price of keywords is such that's its a case of the more money you have to throw at it the better you will do.
That's okay if your a large company.
But for a one man/woman business its not always cost effective.
Consider an alternative.
Off-line Marketing.
Its relatively cheap, no competition and there are many ways to reach potential customers.
Business cards, flyers, postcards/dropcards, car stickers, lawn signs, rubber stamps, window decals.
The list goes on.
These methods are grass roots marketing.
This is how people would promote their business before the internet came along.
In fact I know of one husband and wife couple who would use these methods to promote their business, and...
they even had a huge banner, over 8 feet long hanging on their front garden fence promoting their business.
Needless to say their monthly income is now over $27,000/month.
Take a look at your local area.
Where would the "hot spots" be.
? Well its your local area so only you can answer that.
I live in a seaside resort, every week during the summer months there is a huge influx of people on vacation.
I simply go round the car parks and tuck a business card between the glass and the rubber seal on the drivers window.
Works for me.
Getting out and about with grass root marketing also has the added benefit of giving you good exercise.
And, if your the outgoing type of person meeting people face to face and just talking can bring results, and friendships.
Whether you decide to market on-line or off-line you will still have to invest your time and money to generate traffic.
You have to decide which is the most cost effective for you.
When starting your business you get your website up and running and then its a case of how am I going to get traffic to my site.
How am I going to market my site.
You already know the answer.
You have surfed the net and come across such things as Google AdWords with search engine optimisation and pay per click.
E-mail marketing, directory submission, link building.
The list goes on.
Everybody else is doing it so it must be good, it must be the way to market your business.
There's nothing wrong with marketing on-line, it does work, but..
...
look at the competition you have.
Look at the costs involved.
For example, Google AdWords, what a great concept.
Well to start with it was.
Now, everybody is doing it the price of keywords is such that's its a case of the more money you have to throw at it the better you will do.
That's okay if your a large company.
But for a one man/woman business its not always cost effective.
Consider an alternative.
Off-line Marketing.
Its relatively cheap, no competition and there are many ways to reach potential customers.
Business cards, flyers, postcards/dropcards, car stickers, lawn signs, rubber stamps, window decals.
The list goes on.
These methods are grass roots marketing.
This is how people would promote their business before the internet came along.
In fact I know of one husband and wife couple who would use these methods to promote their business, and...
they even had a huge banner, over 8 feet long hanging on their front garden fence promoting their business.
Needless to say their monthly income is now over $27,000/month.
Take a look at your local area.
Where would the "hot spots" be.
? Well its your local area so only you can answer that.
I live in a seaside resort, every week during the summer months there is a huge influx of people on vacation.
I simply go round the car parks and tuck a business card between the glass and the rubber seal on the drivers window.
Works for me.
Getting out and about with grass root marketing also has the added benefit of giving you good exercise.
And, if your the outgoing type of person meeting people face to face and just talking can bring results, and friendships.
Whether you decide to market on-line or off-line you will still have to invest your time and money to generate traffic.
You have to decide which is the most cost effective for you.
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