Is your online marketing company providing you with the best and most important services? These days, online marketing companies are far more than just SEO firms. Online marketing has evolved from the early days of the Internet, when it was ruled by banner advertising and basic search engine optimization. These days, your online marketing company should be providing far more than PPC ad campaigns and SEO. Heres a basic rundown of services you should expect from your Internet marketing agency.

Online Marketing Strategy Development

With the Internet in a constant state of evolution, most laymen that is, people whose main business is anything other than online marketing are behind the curve when it comes to new online marketing tools and new uses for traditional online tools. A good online marketing company understands the multiple channels used for connected marketing and should be helping you develop the most effective online marketing strategy for your needs.

SEO Services

Search engine optimization is still a major foundation for your Internet marketing strategy, but it involves a lot more than peppering your website with relevant keywords. The right online marketing company will focus on local SEO, social media SEO and site structure to bring everything together and get your companies many online channels picked up and indexed for discovery by your customers.

Link Management Services

Incoming and outgoing links form an important part of your page ranking on Google and other search engines. The right links and the right link density help establish your websites relevance and authority for search engine placement. The wrong ones can push your website down on the page or even off the page. Your online marketing agency should be implementing and executing a link acquisition and monitoring strategy to keep your links profile looking good.

PPC Services and Paid Advertising

Paid advertising should be part of your online marketing strategy, especially in the early days before your search engine optimization efforts start paying off. PPC campaign development and management are complex activities with lots of moving parts. Most online marketing companies provide PPC management services, and the best provide multiple options for paid advertising. In addition to PPC advertising, a good online marketing company may also include paid blogging, display advertising and ad exchanges in their paid advertising services.

Content Marketing

Content is and will always be king but content involves a lot more than the written word these days. If your online marketing agency provides content services, you should expect any combination of these: article marketing, website content, email marketing and sales letters, newsletter content, videos and images for social media marketing.

Social Media Marketing

Social media marketing is here to stay and any online marketing company that ignores it is selling your business short. Look for a company that can provide basic social media monitoring and marketing services, or at the very least, an integrated dashboard to help you monitor and manage your companys social media usage.

Mobile Marketing

All of your marketing should be mobile-ready, and the best online marketing firms know how to use mobile advertising and marketing effectively. Look for a company that optimizes your content for mobile delivery and includes mobile advertising in its services.

Records and Reports

Finally, your online marketing company should provide you with full access to logs, reports and records for your online marketing campaigns, including download access, so that you can evaluate how well their services are working for you.