You are probably familiar with the concept of using a blog to promote your online business.
Guest blogging is a practice where you invite someone to post a blog article on your site, or you write a blog for someone else's site.
In the former instance, you get valuable content for your website and increase your credibility as well as your networking.
In the latter instance, you generally receive an inbound link to your website which helps your SEO (Search Engine Optimization), and again you build a relationship.
How can you get someone to guest blog on your site? One way is to find a blog you like and invite the writer to submit to your site.
Obviously, if the blog you're looking at is extremely popular and your website is in its infancy, the author may not be interested in working with you, so don't shoot too high, or at least hedge your bets by asking a few people.
You can also ask someone in a relevant industry to write an article for you, even if they aren't an experienced blogger.
How can you find guest blogging opportunities of your own? Again, you can certainly offer your services to other blogs.
This works best if you notice the blog regularly posts guest articles.
If they accept your offer, make sure you adhere to their guidelines and provide them with quality content.
Social media marketing is a great way to meet people that can provide you with these kinds of opportunities.
Try starting a Latina Business Group on Facebook, or a Fly Fishing Club on Ning.
Guaranteed some of the people you meet will have blogs and websites you can submit to.