When advertising we obviously want to make the most of our efforts.
Today the best choice for many would be on the Web.
It is a jungle out there! So how should one new to online marketing go about it? Starting from the beginning would make most sense, which brings us to WordPress.
What is WordPress? It is a dynamic open source blog publishing application widely used by leading Internet marketers, news agencies, corporations, etc.
introduced in 2003.
Many have taken the choice to use WordPress as a platform for the Web presence of their business.
It is user-friendly, and enables one to create an attractive site without any programming skills.
There are numerous other benefits to why it is so favourable, some of which include the following:

1. It can be accessed from any computer with Internet access through the Web browser.
   
2. WordPress is search engine friendly.
   It makes it easier to optimize your search engine results.
   
3. It is easy to manage a variety of WordPress content, such as images, audio, and video.
   In addition PDFs and other documents can also be easily inserted into your pages.
   An e-commerce site or a multi-level membership site can be created on this platform too.
   
4. You can choose from a variety of thousands of free Themes when you are hosting your site, and change them literally with a push of a button, i.
   e.
   the look of your blog or Web site.
   
5. Comments can be approved before they are published.
   
6. There is no need to be an expert in File Transfer Protocol (FTP) in order to host your own site with WordPress.
   
7. WordPress can be programmed to run backups automatically, so minimizing the chances of accidental loss of content.
   
8. There are also thousands of free plugins.
   Plugins are applications that make your WordPress function in a particular way, i.
   e.
   they dictate what your blog or Web site is capable of doing in addition to its standard features.
   
9. Widgets enable you to modify your theme.
   Their location can be altered without editing PHP or HTML code.
   
10. How to advertise your business can be enhanced by WordPress, as it elegantly integrates with Facebook, LinkedIn and Twitter.
    
11. A site built with WordPress can be accessed by multiple authors for different purposes.
    Different individuals may be in charge of posting, editing, etc.
    
12. It allows you to manage, edit and update the content of your site without additional skills.
    Being able to use word processing software makes it easy to manage WordPress content as well.
    
13. It supports RSS feeds, thus keeping your subscribers up to date with the content of your blog.
    
14. Being Open Source it is free, which means that it is continually developed by several programmers.
    

What is the difference between WordPress.
org and WordPress.
com? You can sign up for a free blog at WordPress.
com.
The blog will also be hosted by WordPress.
With the free version many of the blog functions are automated.
When you are hosting your blog and have a domain name relating to your business, WordPress.
org is the site to visit.
When in charge of hosting you are responsible for setting up the functions you want to automate.
Hosting however, gives you a lot more control over your blog, and should be the option for any business.
It also opens up many more options.
You have complete control to change code too if you know how.
To conclude, automating as many business tasks as possible saves valuable time.
WordPress can help with this.
It can be programmed to post content even while you are on holidays.
It is easy to handle, learn about, and add content to, so freeing time for the all important marketing endeavors.
If you would like to learn how to advertise your business, you would get a great start by getting familiar with WordPress and SEO in the first instance.