What is a niche and why it is important in marketing online, ever heard the saying: jack of all trades, master of none.
A niche can be described as a segment of a market or business where you carve out piece of the action.
For example if you wanted to put a new roof on your house, would you get a handy man or a roofer? The roofer is specialised in this niche and this is his segment of that market.
Anybody starting on online marketing one of the first things they must do is to find their niche.
To find your niche find out what it is you have passion for, whether in work or hobbies and that you would be happy to make a niche business with.
Make sure you have good knowledge on your subject do your niche market research and eventually you will become an expert in this field.
Find out if there is a good market in your chosen field as there would not be much point in creating a niche product or service if there is no demand for it.
Remember you are not going after a big section of a market but a segment where you can stand out from the crowd.
If you intend to to do niche marketing online, then type into Google the name of your product or service and see how many pages are in it, this will give you an idea of the size of this niche To get noticed on the niche market online you need to create a web page where you can advertise your service and make full use of free social media sites like Facebook and twitter, these are great forms of free media to help you to get your brand out there and get noticed.
You could write articles with keywords relating to your niche and post them to the top article submission sites; this is a good way of connecting with a global audience.
Make a short video on your niche business and post it on YouTube.
One of the best; secrets; to internet marketing is to find an under served niche market: and serve them with the products and info they want.