Out-of-doors Electronic Advertising - Safeguarding Advertisers Expenditure of money
Outside digital marketing is all about return on investment, so let us look at how to safeguard that expenditure of money to empower the project to be a rewarding campaign.
Let us investigate at what is needed initial to produce a digital outdoor signage solution.
The Monitor.
This is the most important element you think of when anyone talks about a digital sign, as this is what displays the attention grabbing adverts, these range in sizes from 19" up to a colossal 60" and you must look for a TV that has HDMI and USB connectors, this will be looked at later.
On the back of the TV will be mounting holes, generally referred to as the VESA mount, this will allow the screen to be mounted on a wall.
Advert player.
This is the components that stores the adverts and plays them, these are usually powered from the mains but to up-date the subject material the options are almost endless, from wired solutions using computer network cabling, or wireless solutions, then there is the 3G solution these enable media to be modified and refreshed whilst the digital sign is mobile, such as in a cab, so for stationary electronic marketing the popular unit is the cabled content player. The better solutions are the solid state units that have no moving components, as this means the moving parts will not wear out.
Now the above components collectively cost from $2,500 to $19,000, so committing this amount of cash needs to considered thoroughly, if the investment is not guarded the equipment could be damaged or even stolen, this is where an LCD enclosure comes in, as these defend the gadgets from the weather and potential ruin.
Let us analyse at the capabilities of a outdoor digital signage housing:
Watertight - These products provide a sealed water-tight solution and these LCD monitor enclosures can even be cleaned down with high pressure water jets while the internal equipment is kept perfectly dry.
Theft Proof - A theft proof solution has to be fitted with special high security locks on the entrance door, the internal mounting frame is secured with anti theft fasteners that only the tool holder can access them.
Bearing these points in mind, a digital outdoor signage plan can be protected so the investment in the electronics and the project is protected, ensuring the project has a chance of thriving.
Let us investigate at what is needed initial to produce a digital outdoor signage solution.
The Monitor.
This is the most important element you think of when anyone talks about a digital sign, as this is what displays the attention grabbing adverts, these range in sizes from 19" up to a colossal 60" and you must look for a TV that has HDMI and USB connectors, this will be looked at later.
On the back of the TV will be mounting holes, generally referred to as the VESA mount, this will allow the screen to be mounted on a wall.
Advert player.
This is the components that stores the adverts and plays them, these are usually powered from the mains but to up-date the subject material the options are almost endless, from wired solutions using computer network cabling, or wireless solutions, then there is the 3G solution these enable media to be modified and refreshed whilst the digital sign is mobile, such as in a cab, so for stationary electronic marketing the popular unit is the cabled content player. The better solutions are the solid state units that have no moving components, as this means the moving parts will not wear out.
Now the above components collectively cost from $2,500 to $19,000, so committing this amount of cash needs to considered thoroughly, if the investment is not guarded the equipment could be damaged or even stolen, this is where an LCD enclosure comes in, as these defend the gadgets from the weather and potential ruin.
Let us analyse at the capabilities of a outdoor digital signage housing:
Watertight - These products provide a sealed water-tight solution and these LCD monitor enclosures can even be cleaned down with high pressure water jets while the internal equipment is kept perfectly dry.
Theft Proof - A theft proof solution has to be fitted with special high security locks on the entrance door, the internal mounting frame is secured with anti theft fasteners that only the tool holder can access them.
Bearing these points in mind, a digital outdoor signage plan can be protected so the investment in the electronics and the project is protected, ensuring the project has a chance of thriving.
Source...