What is keyword research, you may be wondering? Well, it can easily be the difference between getting boatloads of traffic from Google or hearing crickets chirping around your blog.
It can also be the difference between earning money quickly from your blog and dragging your feet for months at a time just trying to earn a dollar.
Yup, it's literally that important.
In case you're wondering, keywords are a word, group of words, or phrase that is relevant to your blog, blog post, or blog page that you want to rank for in the search engines.
Keywords are desperately important for organic traffic from Google.
Organic traffic is basically when someone types in a word or phrase in the Google search engine and a list of websites pop up.
You've probably noticed when you search for just about anything on Google there are thousands upon thousands of search results related to your search, but only 10 websites that appear on the 1st page of Google.
One of the main reasons that those 10 specific websites appear on the first page of Google is because of their keywords.
Keyword research can be a very complex thing.
You might think that it's as easy as using the keywords "weight loss" for your weight loss blog, but that would be a critical error.
Why? Because "weight loss" is a high competition keyword, which means that thousands of blogs are targeting it, many of which pay a ton of money to rank for it and keep their ranking.
It could very likely take your years to climb to the top 10 for such a keyword, if you were ever able to make it there at all.
Keywords can be the life blood of your success or failure so it's important to know how to choose them wisely.
Learning keyword research skills is something you should do before you start your blog.
You know what they say, failing to plan is planning to fail.