In this article, we will discuss how we can apply Game Theory to blogging - specifically looking at how linking to other people's blogs and posting comments can benefit everyone.
If you don't know what Game Theory is, they have a good explanation on Wikipedia.
Strategy: Find quality content on similar blogs to your own and promote it by linking to it on your blog, bookmarking it via Digg & Delicious and comment on the article if applicable.
Benefits For You: * Linking to them from your blog: 1.
Offer your visitors additional resources on what they are seeking.
2.
Other blogger will see that you have linked him, raising potential for a link back.
* Bookmarking their articles on sites like Digg & Delicious 1.
Strengthens your Bookmarking profile.
2.
Other blogger will see that you've bookmarked.
3.
Opportunity to interact with others who enjoyed the same article/site.
4.
Raise potential for that blogger to bookmark you or visit your blog.
5.
Increased exposure to your Bookmarking profile.
* Commenting on Articles: 1.
Generally allows you to leave a link back to your site (although will not improve SEO).
2.
Opportunity to provide insight, which other people recognize.
3.
Raise potential for blogger to visit your blog and comment on your articles.
Benefits for other Blogger * Linking to them from your blog: 1.
Improves their SEO ranking (as a link counts as a "vote" to Google) 2.
Increases exposure to their site * Bookmarking their articles on sites like Digg & Delicious: 1.
Increases traffic to their article.
2.
Makes their articles more engaging, as their is more social activity 3.
Opportunity for them to interact with you.
(Yes, that is beneficial!) * Commenting on Articles: 1.
Makes their site look active, as oppose to having 0 comments (like mine, lol) 2.
Give them a vehicle to engage with you 3.
Invites other people to participate in the discussion.