Internet Marketing For the Network Marketer - The Fusion Method
I was sitting at home listening to an audio recording of a marketing seminar hosted by Harv Ekler.
He asked the audience what type of business they were in.
People shouted; Real Estate, Investments, Skin Care, Message Therapy, Fitness Training etc...
His response to that was, "All incorrect, all inaccurate, you're in the marketing business!" Anyone who owns a business is in the marketing business.
What they shouted out were the products and services they were marketing.
Marketing is the key component to a successful business.
I heard a man say once that if he could teach his kids anything at all, it would be marketing and promotion.
Master these skills and anything you do in life you will be successful at.
Whether you realize it or not, you are marketing yourself each and every single day, agree? Let's begin by discussing landing pages.
A landing page, also referred to as a capture page is exactly what the name implies.
It's the page your website visitors arrive at after clicking on an Internet link.
Visitors can also be directed to your landing page using other forms of media such as newspaper, magazine, classified, radio, etc...
Somewhere in the ad would have to appear, in bold and large letters, the exact URL of your landing page.
The objective of a well-designed landing page is a call to action.
The final result should be for a visitor to opt-in to your email campaign or newsletter.
You can offer free advice, services or products etc...
get the point? You do this by adding a form on your landing page where visitors enter their information, often a name and email address.
They become subscribers, enabling you to keep in touch with them, and eventually make them long lasting and loyal customers.
Many web sites would be better off if they focused on establishing a long-term, one-to-one relationship with their visitors rather than try for an immediate sale.
Your landing pages should provide a customized sales pitch for the visitor.
It is important to precisely identify your market in order to provide them with valuable content.
By providing a good match, your chance of engaging the visitor increases as does the chance of obtaining a new subscriber.
A combination of valuable content and an aggressive e-mail campaign draws visitors to your site over and over again.
In addition, landing pages enable you to accurately measure the results and ROI (return on investment) of an Ad campaign.
With the right tools, you can precisely determine how many new visitors uniquely came from an ad campaign and accurately compute your final conversion rate.
When launching any major Ad campaign, be it local, national or international, the use of landing pages is an effective way of obtaining accurate results you can rely on, if implemented correctly.
He asked the audience what type of business they were in.
People shouted; Real Estate, Investments, Skin Care, Message Therapy, Fitness Training etc...
His response to that was, "All incorrect, all inaccurate, you're in the marketing business!" Anyone who owns a business is in the marketing business.
What they shouted out were the products and services they were marketing.
Marketing is the key component to a successful business.
I heard a man say once that if he could teach his kids anything at all, it would be marketing and promotion.
Master these skills and anything you do in life you will be successful at.
Whether you realize it or not, you are marketing yourself each and every single day, agree? Let's begin by discussing landing pages.
A landing page, also referred to as a capture page is exactly what the name implies.
It's the page your website visitors arrive at after clicking on an Internet link.
Visitors can also be directed to your landing page using other forms of media such as newspaper, magazine, classified, radio, etc...
Somewhere in the ad would have to appear, in bold and large letters, the exact URL of your landing page.
The objective of a well-designed landing page is a call to action.
The final result should be for a visitor to opt-in to your email campaign or newsletter.
You can offer free advice, services or products etc...
get the point? You do this by adding a form on your landing page where visitors enter their information, often a name and email address.
They become subscribers, enabling you to keep in touch with them, and eventually make them long lasting and loyal customers.
Many web sites would be better off if they focused on establishing a long-term, one-to-one relationship with their visitors rather than try for an immediate sale.
Your landing pages should provide a customized sales pitch for the visitor.
It is important to precisely identify your market in order to provide them with valuable content.
By providing a good match, your chance of engaging the visitor increases as does the chance of obtaining a new subscriber.
A combination of valuable content and an aggressive e-mail campaign draws visitors to your site over and over again.
In addition, landing pages enable you to accurately measure the results and ROI (return on investment) of an Ad campaign.
With the right tools, you can precisely determine how many new visitors uniquely came from an ad campaign and accurately compute your final conversion rate.
When launching any major Ad campaign, be it local, national or international, the use of landing pages is an effective way of obtaining accurate results you can rely on, if implemented correctly.
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