Creating a Logo: What You Need to Know
Creating a logo that represents your practice well is a key piece of success.
A logo is the client's first impression of you - it can show them how professional and creative you are, or alert them that you may not spend your time putting together quality work.
There are many bad logos out there...
but the memorable ones are well thought-out, creative, and showcase the brand well.
There are a few key processes to go through when creating your logo.
Start building with a sheet of paper and a pencil Jumping right into Photoshop when creating your logo is tempting, but many times the best way to brainstorm is to think with a blank slate.
Do you want a simple, sleek, high-tech, or complicated logo? Will it be in color or black and white? Do some word association exercises and create your sketch images from those ideas.
Once you have a rough draft, try transferring it to your computer program or sending to your graphic designer.
Consider the medium When you've got a plan for your logo, it's time to move to generating a copy on your computer.
If you're creating a color logo, consider where your logo will be featured - will it be on your website, business cards, hung up in your practice, on mail flyers? For logos that will be printed in numerous places, consider making them more "plain".
Logos with a lot of shading and different colors can be difficult and expensive to mass-produce in many places.
However, take into consideration your practice's "personality" - if you're positioning your brand as fun and outgoing, a solid black logo may not be your best option.
Typography The words that are attached to your logo are just as important as the image, so be careful when choosing your font.
Make it interesting to your clients, but still easy to read.
Consider whether or not you want your practice name to appear in all lowercase, all caps, or a combination of both.
Also make sure that your typography matches your logo design...
if your image has a lot of angles and hard edges, a soft font may not be your best choice.
Example of a bad logo A recent example of what many considered to be a failed logo is one that was created for the London 2012 Olympic Games.
It was attacked viciously for everything from the colors to the choice font.
Feargus O'Sullivan, a journalist of the Atlantic Cities, wrote about the logo, saying, "A slapdash mess in acid colors, it looks like its designers have accidentally dropped it on the floor, then decided to use the shattered pieces anyway.
" Ouch.
Just days after the logo was unveiled, an online petition was started in hopes that the logo would change.
But even with 50,000 signatures, the logo stayed, causing much embarrassment to some Londoners.
Logos are incredibly important for dental practices.
They are your client's and potential client's first impression of your brand and the care you take with projects.
Make them feel immediately comfortable with your level of professionalism and creativity so they know they can trust you with their dental care.
A logo is the client's first impression of you - it can show them how professional and creative you are, or alert them that you may not spend your time putting together quality work.
There are many bad logos out there...
but the memorable ones are well thought-out, creative, and showcase the brand well.
There are a few key processes to go through when creating your logo.
Start building with a sheet of paper and a pencil Jumping right into Photoshop when creating your logo is tempting, but many times the best way to brainstorm is to think with a blank slate.
Do you want a simple, sleek, high-tech, or complicated logo? Will it be in color or black and white? Do some word association exercises and create your sketch images from those ideas.
Once you have a rough draft, try transferring it to your computer program or sending to your graphic designer.
Consider the medium When you've got a plan for your logo, it's time to move to generating a copy on your computer.
If you're creating a color logo, consider where your logo will be featured - will it be on your website, business cards, hung up in your practice, on mail flyers? For logos that will be printed in numerous places, consider making them more "plain".
Logos with a lot of shading and different colors can be difficult and expensive to mass-produce in many places.
However, take into consideration your practice's "personality" - if you're positioning your brand as fun and outgoing, a solid black logo may not be your best option.
Typography The words that are attached to your logo are just as important as the image, so be careful when choosing your font.
Make it interesting to your clients, but still easy to read.
Consider whether or not you want your practice name to appear in all lowercase, all caps, or a combination of both.
Also make sure that your typography matches your logo design...
if your image has a lot of angles and hard edges, a soft font may not be your best choice.
Example of a bad logo A recent example of what many considered to be a failed logo is one that was created for the London 2012 Olympic Games.
It was attacked viciously for everything from the colors to the choice font.
Feargus O'Sullivan, a journalist of the Atlantic Cities, wrote about the logo, saying, "A slapdash mess in acid colors, it looks like its designers have accidentally dropped it on the floor, then decided to use the shattered pieces anyway.
" Ouch.
Just days after the logo was unveiled, an online petition was started in hopes that the logo would change.
But even with 50,000 signatures, the logo stayed, causing much embarrassment to some Londoners.
Logos are incredibly important for dental practices.
They are your client's and potential client's first impression of your brand and the care you take with projects.
Make them feel immediately comfortable with your level of professionalism and creativity so they know they can trust you with their dental care.
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