Phone

• Expand on the personal relationship you have with your customers. Pick up the phone to express thanks, check in or provide customers with news about new products, additional products that complement their past purchases or to update their client information. A phone call may serve as a reminder that your business is available to provide them with products and services that will add value to their everyday lives.
  
  

Workshops

• Host free workshops to promote your small business to the community. Interior designers can offer tips on how to arrange a small bedroom, while a contractor might give tips on keeping homes properly heated during the winter. These workshops give you an opportunity to speak directly to your target market and introduce them directly to the products and services you offer. Host these workshops at your office, local community center or the library.
  
  

Testimonials

• Speak with your current customers about providing you with testimonials. If customers are pleased with the products and services you provide, they may give you testimonials that reflect their experiences with your business. Use these testimonials in news releases, on your website and in your brochures.
  
  

Email

• You don't need to launch a full email marketing strategy to connect with your customers electronically. Start each day by emailing current and prospective customers with your regular business email account: You may check in to see if they need to reorder a product you offer, to suggestive sell a service or to thank them for visiting your store or making a purchase the previous week.
  
  

Blog

• Companies such as TypePad, Wordpress and Blogger make blogging a free marketing tool businesses can take advantage of to increase their visibility and share their expertise. Be consistent and current by posting relevant content at least once a week. Respond to customer comments, whether people post negative or positive feedback on your blog.
  
  

Social Media

• Twitter, Facebook and LinkedIn give business owners an opportunity to connect with more than just local customers. These social networks let you connect with clients from all over the world, as well as fellow business owners who may be able to offer referrals or other resources and information to help grow your business. Use social networks to announce news, product launches, sales and new hires.
  
  

Business Cards

• Business cards are one of the single most important, and inexpensive, marketing tools you can use to help promote your business. A simple business card should include your company logo, contact information and a tag line to give clients an idea of the types of products or services you provide.