Good Content Matters: Google Confirms That Content Is Still King
Content matters.
No, no - let me rephrase.
Content is crucial.
I don't have to sell you on that, right? Relevant, optimized copy is vital for both driving traffic to your site and keeping them there.
From a traffic standpoint, SEO can make the difference between 10 and 10,000 clicks a day.
From a ROI standpoint, good content often makes the difference between a user who bounces and one who reads, engages and converts.
In the latest Google Webmaster Central video Matt Cutts, head of the firm's Webspam team, discussed the importance of good, optimized, useful content on a website's homepage.
Cutts explains, "If you have more content on a home page, there's more text for Googlebot to find, so rather than just pictures, for example, if you have pictures plus captions - a little bit of textual information can really go a long way.
" Recent trends are toward homepages that prominently feature imagery and multi-media content.
This makes sense.
You want your website to be visually stunning, to grab the users attention.
Cutts argues that some copy, though, is crucial.
Google bots look for text to index your website.
Too much copy is both unattractive and spammish; too little and you don't make a splash.
It's all about striking the right balance for both bots and users.
You need enough media to guarantee the site looks great for your users, but you need enough copy for indexing and for explaining your message.
A great looking website that says very little does no one any good.
Poorly written copy is even worse; it damages your reputation and your bottom line.
How do you find this balance? Utilize the real estate you have.
SEO can be worked in to this multi-media-focused framework using captions, footers and carefully planned text.
Take advantage of the space you have with simple, seamlessly integrated SEO, focusing on your primary keyword for the homepage.
Where possible, expand it into a long-tail keyword, but keep the base keyword in place.
A well-rounded, on-page content strategy is multifaceted.
Determine what you're trying to say, who you're trying to reach and what's your online goal.
Whether your company using an in-house copywriter or decides to employ an outside firm, good content is not just good writing.
Your copywriter should have a thorough understanding of your company, aims and competition.
Developing good content that's right for your organization involves strategy, as this content can make or break your organic rankings, and that's not small potatoes.
No, no - let me rephrase.
Content is crucial.
I don't have to sell you on that, right? Relevant, optimized copy is vital for both driving traffic to your site and keeping them there.
From a traffic standpoint, SEO can make the difference between 10 and 10,000 clicks a day.
From a ROI standpoint, good content often makes the difference between a user who bounces and one who reads, engages and converts.
In the latest Google Webmaster Central video Matt Cutts, head of the firm's Webspam team, discussed the importance of good, optimized, useful content on a website's homepage.
Cutts explains, "If you have more content on a home page, there's more text for Googlebot to find, so rather than just pictures, for example, if you have pictures plus captions - a little bit of textual information can really go a long way.
" Recent trends are toward homepages that prominently feature imagery and multi-media content.
This makes sense.
You want your website to be visually stunning, to grab the users attention.
Cutts argues that some copy, though, is crucial.
Google bots look for text to index your website.
Too much copy is both unattractive and spammish; too little and you don't make a splash.
It's all about striking the right balance for both bots and users.
You need enough media to guarantee the site looks great for your users, but you need enough copy for indexing and for explaining your message.
A great looking website that says very little does no one any good.
Poorly written copy is even worse; it damages your reputation and your bottom line.
How do you find this balance? Utilize the real estate you have.
SEO can be worked in to this multi-media-focused framework using captions, footers and carefully planned text.
Take advantage of the space you have with simple, seamlessly integrated SEO, focusing on your primary keyword for the homepage.
Where possible, expand it into a long-tail keyword, but keep the base keyword in place.
A well-rounded, on-page content strategy is multifaceted.
Determine what you're trying to say, who you're trying to reach and what's your online goal.
Whether your company using an in-house copywriter or decides to employ an outside firm, good content is not just good writing.
Your copywriter should have a thorough understanding of your company, aims and competition.
Developing good content that's right for your organization involves strategy, as this content can make or break your organic rankings, and that's not small potatoes.
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