Search Engine Web Marketing is the best way to improve the visibility of any kind of online business in today's competitive world. And for doing so, the majority of companies is putting a lot of their efforts and dollars in internet marketing campaigns. They are ready to go any way to get their business on top of the Advertising Search Engines. The competition is just not only with the peers but also with the PPC winners those are laying on the top of search bots.
The Search Engine Web Marketing sphere is wide spread and surely never ending. But the top most approaches adopted to reach on top of the Advertising Search Engines are Pay Per Click (PPC) and Search Engine Optimization (SEO). These two are the most adopted strategies being implemented by the internet marketers to grow their online business.
Search Engine Optimization (SEO) is a free cost approach that takes little span of time to deliver its results. But here the results are for long and strong. Whereas Pay Per Click (PPC) is a paid approach where the advertisers bid on various keywords from the publisher and whenever they get a click on that particular keyword they have to pay the fixed amount for which they agreed at initiation of the campaign. The results here are delivered quickly but the effects do not stay for longer.
Pay Per Click (PPC) can be the best Search Engine Web Marketing strategy that can get your business on top instantly. Though it is not very tough to reach the top most position on the Advertising Search Engines with PPC, but a little mistake can cause a big failure of the entire PPC campaign. Hence, the advertisers must pay a lot of attention in management, implementation and investment of PPC.
Below are a few things that can make your PPC to fail, leaving you with a big loss. They are as follows:
€ Poor Click through rate (CTR):
Poor Click through rate (CTR) can turn out to be a big hurdle in Pay Per Click advertisement success. Poor CTR can result in a decrease of the traffic with an increase in Cost Per Click (CPC) thus leaving your PPC budget to flow out. The CTR of the campaign can be improved by working with popular keywords.
€ No landing page:
It is very important to have an attractive landing page for a PPC ad that directs the visitor who clicks on the ad to place where their needs can be catered. Long and boring personal information forms on the landing page can discourage the customers and they will go away without converting into an action.
€ Wrong set of Keywords:
Keyword selection is the main aspect of PPC advertising campaign. A fail pay per click ads can be the one which do not target the right kind of keyword. Hence, using keywords that are easy to guess and most likely to strike in people's mind when looking for a product or service online is important.
€ Poor Website content:
There is no place for boring and lengthy content in PPC. The targeted website and the PPC ad both should always have an attractive and offering message that consumers cannot turn head from. Also, both these should give the same message.
€ Underestimating the competition:
Running a competitive analysis before making the PPC advertisements is very important for its success. This can help in understanding what the other competitors are implementing and also can show what the changing trends of PPC market are.
Hence, by taking care of the above points you can run a successful Search Engine Web Marketing campaign to reach the top slot of Advertising Search Engines.