What" s Search Engine Optimization?
If you are a internet marketer, it is very likely that you know and understand the term search engine optimization. Contrary, if you are not a web marketer, it is very likely that you have never heard this term in your life and also you couldn't explain it if your life was depending upon it. This is actually the exact reason I am writing this short article. I'd like more people to understand the fundamentals of search engine optimization so shady marketers won't longer have the ability to steal money from people and telling them junk about how to optimize your website.
So to begin with you have to know that seo neither is magic nor could it be pure science. A lot of shady consultants lie to their customers by telling them it is so complicated to optimize an internet site that they would not have the ability to explain exactly why they do something. They make it sound like they are the only people in the world that actually understand what search engine optimization is about. For everything that their clients know, they could be utilizing a magic ritual to increase their rankings, that is how secretive they act. Of course, that's non-sense.
On the other hand there are a lot of marketers that do not only claim they know exactly how to proceed, they also say it is an precise science and incredibly small details may be the thing that boosts the rankings. Those are the guys that calculate the perfect keyword density for every page, give you a listing of 10 keywords to create an article about while you have to use keyword a three times and keyword b 4 times. They are saying that if you don't do precisely what they let you know your rankings will fall and you will never get any traffic in your site again. Just like the other extreme, this is absolute non-sense.
If you're optimizing your site about how to save a marriage for the various search engines, it is not about some secret ritual. Neither is it about using an ideal science. The one thing we now have would be best practices that people have experienced to work, but nobody really knows exactly why these work.
The reason for this is that the search engines and specifically Google do not show us their search algorithms. Now with out those we simply can not be certain what effect anything we do may have on our web site. 1 day it might work but then later, it might do nothing for all of us and we can't understand why. The algorithms are far too complex so all we can do is try, fall short and improve, hoping that people see good quality results and then do again whatever it had been that people did initially.
Google has provided a few recommendations about search engine optimization that are beneficial within our efforts though. Generally speaking, if you follow those guidelines you're pretty good to go. Of course, they are not handing out almost all their secrets - but it is a good start.
So to begin with you have to know that seo neither is magic nor could it be pure science. A lot of shady consultants lie to their customers by telling them it is so complicated to optimize an internet site that they would not have the ability to explain exactly why they do something. They make it sound like they are the only people in the world that actually understand what search engine optimization is about. For everything that their clients know, they could be utilizing a magic ritual to increase their rankings, that is how secretive they act. Of course, that's non-sense.
On the other hand there are a lot of marketers that do not only claim they know exactly how to proceed, they also say it is an precise science and incredibly small details may be the thing that boosts the rankings. Those are the guys that calculate the perfect keyword density for every page, give you a listing of 10 keywords to create an article about while you have to use keyword a three times and keyword b 4 times. They are saying that if you don't do precisely what they let you know your rankings will fall and you will never get any traffic in your site again. Just like the other extreme, this is absolute non-sense.
If you're optimizing your site about how to save a marriage for the various search engines, it is not about some secret ritual. Neither is it about using an ideal science. The one thing we now have would be best practices that people have experienced to work, but nobody really knows exactly why these work.
The reason for this is that the search engines and specifically Google do not show us their search algorithms. Now with out those we simply can not be certain what effect anything we do may have on our web site. 1 day it might work but then later, it might do nothing for all of us and we can't understand why. The algorithms are far too complex so all we can do is try, fall short and improve, hoping that people see good quality results and then do again whatever it had been that people did initially.
Google has provided a few recommendations about search engine optimization that are beneficial within our efforts though. Generally speaking, if you follow those guidelines you're pretty good to go. Of course, they are not handing out almost all their secrets - but it is a good start.
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