3 Clever Methods for Taking Your Business Into Online Marketing
One of the challenges depends on the nature of the service you offer. Lots of service providers choose to offer buyers a "one time" kind of deal which is all "used up" once the service is finished being performed. So it becomes much more imperative to have an effective lead generating machine in place.
Long before the Internet became popular, the only option was offline marketing. Because it wasn't called "offline" then it was called "direct response" advertising and marketing. You will borrow from that and adopt a multi-step marketing process using Facebook pages, videos and your money site - or a squeeze page. You can try driving traffic to your Facebook page, where they can find both video based and written content. You can also make a separate feeder site that is basically a video site. Then your job is to send them on to your main website or to your squeeze page. Think about working harder at your lead generation. It's good to work actively to sell your lead generation giveaway for the benefits of joining your list.
Basically what you're doing is working to be a guest blogger on the websites that most relate to the service you are offering. If you've got the experience and have been doing business for a while, you shouldn't have any trouble getting on with the blogs that are better established.
The better blogs aren't that interested in having someone who is brand new to the field. But you're in a different place which means that you'll naturally come with more credibility than the newbies out there. If you haven't learned much about guest blogging, it is relatively easy to learn about it. So spend some time learning about this because it's a great way to get highly targeted traffic for the website you are running.
When you know videos and know how to make good ones, this is another service based business that you can start. One thing that is very useful to have with any site is related sites to help you expand your marketing. With this idea you'll make a companion site that's video based instead of text based. So think about any authority site that you know or one of the smaller ones that are text based. You'll make the site, it will belong to them but this site will be primarily video with the little bit that is left be text based. You get to pick the structure here, feel free to get as creative as you want to get. You can offer this up for free for about ten different websites so that you can get testimonials.
You undoubtedly noticed the mention of both learning new things and building new skills if you don't yet already have them. Do not let that discourage you because none of those things mentioned in this article are difficult to learn. All you've got to do is figure out what you want, how you want to get it and then apply yourself to those goals and plans; you can do that, can't you?
Long before the Internet became popular, the only option was offline marketing. Because it wasn't called "offline" then it was called "direct response" advertising and marketing. You will borrow from that and adopt a multi-step marketing process using Facebook pages, videos and your money site - or a squeeze page. You can try driving traffic to your Facebook page, where they can find both video based and written content. You can also make a separate feeder site that is basically a video site. Then your job is to send them on to your main website or to your squeeze page. Think about working harder at your lead generation. It's good to work actively to sell your lead generation giveaway for the benefits of joining your list.
Basically what you're doing is working to be a guest blogger on the websites that most relate to the service you are offering. If you've got the experience and have been doing business for a while, you shouldn't have any trouble getting on with the blogs that are better established.
The better blogs aren't that interested in having someone who is brand new to the field. But you're in a different place which means that you'll naturally come with more credibility than the newbies out there. If you haven't learned much about guest blogging, it is relatively easy to learn about it. So spend some time learning about this because it's a great way to get highly targeted traffic for the website you are running.
When you know videos and know how to make good ones, this is another service based business that you can start. One thing that is very useful to have with any site is related sites to help you expand your marketing. With this idea you'll make a companion site that's video based instead of text based. So think about any authority site that you know or one of the smaller ones that are text based. You'll make the site, it will belong to them but this site will be primarily video with the little bit that is left be text based. You get to pick the structure here, feel free to get as creative as you want to get. You can offer this up for free for about ten different websites so that you can get testimonials.
You undoubtedly noticed the mention of both learning new things and building new skills if you don't yet already have them. Do not let that discourage you because none of those things mentioned in this article are difficult to learn. All you've got to do is figure out what you want, how you want to get it and then apply yourself to those goals and plans; you can do that, can't you?
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