Through a series of vivid video scene, painted when people unite in Drogba's call for action following achievements: a little boy received medical treatment to save their lives; people line up to accept HIV virus testing; an HIV-positive mothers gave birth HIV-negative baby; school children begin to understand how to prevent disease; infection rates began to decline ... ... is a movie you want to convey hope, thousands of people around the world work together to generate tremendous power, and this force can be rewritten the history of mankind. "By working with (RED) co-operation, we created a special method to educate and help those affected by HIV / AIDS affected people," Nike global brand management and sports items, vice president of Trevor - Eduardo said "Video allows people to deeply understand all that and to fight the disease. With the power of football, we can more effectively fight the disease, to help our next generation from HIV viruses."
NIKE, Inc. based near Beaverton, Oregon, is design, marketing and distribution of real sports shoes, sportswear, sports equipment and sports accessories in the world's leading companies, their products are widely used in a range of sports and fitness activities. wholly owned subsidiaries include: design, marketing and distribution of high-end shoes, handbags, accessories and coats of Cole Haan,; designs, markets and distributes athletic footwear, apparel and sports accessories Converse Inc. (Converse Inc .); designs, markets and distributes action sports and youth fashion style of footwear, apparel and accessories Hurley International LLC; and headquartered in the UK the world's leading football brand Umbro Ltd. (Umbro Ltd.).
Addition to these products outside of, LIVESTRONG the supporters through Facebook and Twitter , interactive banners, will be submitted on a message of hope and inspirational to a tailor-made "Chalkbot" (chalk robot), the robot will be used in the Tour de France yellow chalk to write on track Under these messages. Writing with chalk on the track inspiring words are the traditional Tour de France race itself. After these consumers will receive an email with the GPS coordinates to inform the message will appear.
From July 1, 2010 onwards, You can be in Canada, France, Britain and the U.S. retail outlets in 2010 LIVESTRONG autumn series. Lance Armstrong and the long-term anti-cancer campaign in 2004, Nike sponsors the development of the iconic yellow LIVESTRONG wristbands, in the common fight against cancer so that the world has been playing an important role, so far has been more than 7000 million distribution wristband . In 2008, Nike has developed a LIVESTRONG running and training clothing, footwear and accessories, so that more people be able to wear a sports products to express their support, encouragement and help people affected by cancer.